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Last night London’s Blue Fin Building played host to the launch of the DMA Awards 2016, where the DMA also revealed its latest insight into what it takes and means to be an award winner.
The research into the last 4 years of DMA Award entries reveals that a win can mean much more than just a trophy for the victor, as winners also perform better in commercial terms than non-winners, with 56% of winners in the top half of their industry ROI performance – compared to 44% for non-winners. [more…]
Louise Griffiths was in the infamous and extra viral Axe “Dirty Balls” commercial with Jaime Pressly.
Louise is a UK singer, model and actress. She got her most exposure by being on the BBC TV show Fame Academy. As far as acting goes, she’s been in feature roles like The Revenant, Tekken and the soon to be released All’s Faire in Love
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Comparethemarket.com’s meerkats bump into the action movie star Arnold Schwarzenegger in a new ad promoting the company’s two-for-one cinema ticket deal.
The new UK TV spot opens with meerkats Aleksandr Orlov and Sergei touring a Hollywood movie set in a stolen buggy and talking about Comparethemarket.com offering its customers two-for-one cinema tickets on Tuesdays and Wednesdays for a year.
To promote its latest campaign, the American Egg Board decided to order up a side of bacon—Kevin Bacon to be exact.
In the ad called ‘To promote its latest campaign, the American Egg Board decided to order up a side of bacon—Kevin Bacon to be exact.
In the ad called ‘Wake up to Eggs with Bacon’, the American actor can be seen lying suggestively on a counter—flirting with a married woman as she prepares breakfast. And of course, various bacon puns were thrown into the mix. http://snip.ly/7PIn
Wi-Fi provider Cox Business made us laugh with this spot set in a doctor's office.
Created by FCB Chicago, it imagines a scenario where the Wi-Fi's so good, you can forget the usual boredom and frustration from waiting for your appointment. In the process, the tables are turned on the FCB Chicago.
Video Laughter Spot - Babies scared of farts 2015. Watch this really funny video - you will enjoy it.
'Best Business Blunders' and 'Great Laughter Spots' are two of the best read topics in theMarketingblog. If you are interested in talking about various sponsorship opportunities please call me Will Corry on 01784 434 412 [more…]
Does anyone know the name of the hot ad girl in the Expedia commercial?
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 