#videos
Via MAA .. Is any one producing better work at the moment than Mother?
There are two Mothers to note, of course, and this new campaign – ‘Real is Rare’ for the Diamond Producers Association – emanates from New York.
Oxo family gets a makeover for 2016 in new TV ad where dad helps https://t.co/nnfFpLTBdC ...Please Retweet pic.twitter.com/ubwdeLgWv4
— Will Corry (@slievemore) October 10, 2016
Mother tries even more ‘epic’ for MoneySuperMarket ..Please retweet https://t.co/RQE5B64aWc pic.twitter.com/64il1RX9Po
— Will Corry (@slievemore) April 13, 2016
Sherlock is on the case.
The little Beagle weaves in and around the throng of travelers at Amsterdam’s Schiphout.ol Airport
A video shared by the Royal Dutch Airlines explains how some items are returned to their owners with the help of an adorable pup that sniffs them just to return possessions left behind on flights.
Reality TV ‘star’ Joey Essex has been brought on board by Batchelors, the company behind Cup a Soups, playing on his ‘thick’ persona. Cup a Soups has this week (1st March) launched their “Deliciously Thick” campaign to promote a new range.
Joey Essex turns up the heat in the 30-second ad, which has gained almost 7,000 views on YouTube in 3 days. The ad itself plays on Essex’s own public persona along with the stereotypical tendency in advertising to pitch regular household items as luxurious rarities. [more…]
Cadbury reaches 65% CTR rate and 33% conversion rate with a Personalized Video integrated campaign
Who: Cadbury is one of the world’s largest chocolate producers and is a household name all over the world. Based in the UK, Cadbury’s chocolate and other confectionery products are sold worldwide. Problem: To create brand awareness while simultaneously introducing Cadbury’s new chocolate collection in an innovative way.
Here’s a bit of Gallic fun for Yves St Laurent’s L’Homme fragrance from BETC Paris, featuring a French hunk, a rather desirable old Merc sports car and a Taylor Swift lookalike, who keeps putting clothes on while she’s waiting for fulfilment to arrive.
But YSL makes clothes too. Directed by music vid ace Colin Tilley.
the sexiest films we ever did see https://t.co/kPSd5GAwta pic.twitter.com/DlC2AaIFvc
— Will Corry (@slievemore) February 15, 2016
How Fray Bentos rekindled latent affections and created a role for the brand with a younger audience
The Baxters food brand Fray Bentos is launching a series of idents for its sponsorship of ITV4 based around the theme of compulsive viewing.
The idents feature the brand’s range of famous meals and are part of a new strategy devised by the agency to re-establish the iconic brand at the heart of UK culture. The sponsorship is the first work Hometown has produced since winning the account. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
