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Facebook selects first non-US viewability partner … Meetrics

Facebook selects first non-US viewability partner … Meetrics

by on December 1, 2017

Facebook has selected its first viewability measurement partner to come from outside the US.

European ad verification firm Meetrics will now be able to provide advertisers across the world with viewability metrics for Facebook display ad campaigns across desktop and mobile.

The companies are also working on providing video viewability measures in the near future. Advertisers will be be able to see what percentage of ads on Facebook hit various viewability thresholds, from the 50% minimum recommended by various trade bodies all the way up to 100%.


New Analysis Proves Value of Trusted Media Brands for Advertisers in Era of Fake News and Increased Focus on Campaign Effectiveness

New Analysis Proves Value of Trusted Media Brands for Advertisers in Era of Fake News and Increased Focus on Campaign Effectiveness

by on March 16, 2017

The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance.  In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed more attentively by consumers.

It therefore commissioned analysis to assess the overall performance of the inventory of WMG brands during Q3 2016. [more…]

Advertisers wasted over £600m on non-viewable ads last year … Meetrics

Advertisers wasted over £600m on non-viewable ads last year … Meetrics

by on January 19, 2017

Viewability situation “not really improving”

UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.

In the final quarter of 2016, only 49% of banner ads served met the IAB and Media Ratings Council’s recommendation that 50% of the ad was in view for at least 1 second. This was the same figure as Q3, which itself was a marginal improvement on the 47% in Q2, but a noticeable drop from the 54% viewability level in Q1 2016.


New Research Study : Online ads need to be viewable for 14 seconds to be seen / InSkin Media, Research Now, Moat and Sticky

by on September 30, 2016

Online ads need to be viewable for 14 seconds to be seen

  • Viewable online ads typically receive 0.7 seconds gaze time
  • Study reveals danger in optimising campaigns for viewability
  • Cluttered environments see ad gaze time drop 37%

An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study on the relationship between viewability, gaze time, ad clutter and people’s ability to remember ads.


Exponential and Moat partner globally to address ad viewability

by on October 7, 2015

Addresses rising trend of non-viewable ads in programmatic era and aims to encourage brands to shift more spend from TV

Digital advertising company, Exponential Interactive, @exponentialinc has entered into a global partnership with analytics firm Moat to address the issue of ads not being seen, by only charging advertisers for ads that are viewable according to the IAB definition*.


Viewability study : Inconsistent approaches across vendors seen as industry’s biggest issue

by on September 17, 2015

Half of senior digital execs say IAB/MRC viewability  standards inadequate

Half of senior agency and publisher executives, interviewed in-depth for a study on the present and future of online ad viewability, believe the standards set by the IAB and Media Rating Council are not an adequate measure of viewability.

The report, produced by ad technology company InSkin Media and consultancy FaR Partners (a Theorem Digital company) reveals that only about a third (37%) think the official guideline – that 50% of an ad has to be in view for one second, to be deemed viewable – is sufficient


MRC accredits Tremor Video for Viewable Impressions and Completions

by on March 16, 2015

Tremor Video Accredited by MRC for Viewable Impression and Viewable Completion Metrics

Video ad technology company Tremor Video today announced it has received accreditation by the Media Rating Council (MRC) for its measurement of viewable video ad impressions and related viewability metrics, as well as its viewable video ad completions.

The accreditation means that the company’s programmatic buying platform and managed service clients can now buy and optimise on Tremor Video’s MRC-accredited viewability statistics. The company’s VideoHub® technology was the first to become accredited for a video viewability metric (Average Viewability Percentage) in May 2013. It is now accredited by the MRC for its video viewable impression, as well as a range of other viewability-related measures. [more…]

Movers and Groovers : Ad viewability co hires FT’s Canfield to drive UK sales

by on February 27, 2015

Ad viewability co Meetrics has hired the Financial Times' Steven Canfield - further testament to the increasing interest in the ad viewability issue, and follows their 7-figure financing round and MRC accreditation.

More Movers and Groovers.


Meetrics accredited by MRC to tackle ad viewability for display & video

by on January 15, 2015


Clients are rightly demanding more transparency in digital advertising, writes Infectious Media’s Daniel de Sybel

by on August 6, 2014