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64% of users are more likely to buy a product online after watching a video

64% of users are more likely to buy a product online after watching a video

by on January 11, 2017

7 simple but effective tips for video marketing

Pretty much any video marketing statistics that you may encounter paint a picture of this once up-and-coming, but now firmly established marketing method as one that is highly impactful for businesses operating across the sectors.

Did you know that according to HubSpot, for example, 64% of users are more likely to buy a product online after watching a video, or that incorporating a video into your landing page could boost conversions by 80%?

The fact is that today, video marketing works – but it doesn’t work automatically. Instead, you really have to make it work, for which the below seven simple tips – as shared by The Mob Film Company, a sports filming company based in Manchester – are likely to be highly effective.

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[Watch] PromoVeritas. Global promotional compliance made simple

by on October 16, 2016

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Research : Facebook is the marketer’s best friend, at least in the United Kingdom

by on April 21, 2014

Facebook is the marketer’s best friend, at least in the United Kingdom.

According to a survey of 171 UK social marketers, Facebook is the favored platform for social media campaign development and evaluation. The survey was conducted by the Social Media Council of the London-based Direct Marketing Assn. in September and the results were released this week.

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“She’s an idiot, pure and simple” blunder / PR exec writes offensive “Joke” on flight to SA

by on December 23, 2013

A lot can change during the course of one international flight.  In the case of Justine Sacco, communications director for media conglomerate IAC, which represents brands like Vimeo, OKCupid, and CollegeHumor, you can tweet an offensive message on one continent and touch down on another one as one of the most despised people in the world..  Read On

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All about Vimeo, Webtrends, Tremor Video, Opera browser, Adblock Plus

by on November 13, 2012

Today, Vimeo opened the preview phase of its upcoming pay-to-view service with the release of six movies. This selection of films—handpicked by the Vimeo staff— illustrates Vimeo’s flexible suite of features for creators to sell their films directly to their audiences worldwide with control over pricing, viewing periods, release geography and bonus content features.

Viewers that buy access to pay-to-view movies will find them automatically downloaded to their “Watch Later” list so they can access the films immediately on any device — including a big-screen TV in full HD through Apple TV, Samsung TVs, Roku, iPad and many others. [more…]