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Vincent DeLorca

Disney UK have announced a 12-month partnership with leading pregnancy and parenting website BabyCentre

by on December 3, 2013

Disney UK today officially announced a 12-month partnership with leading pregnancy and parenting website BabyCentre to engage pre-natal and first time mums with the beloved Disney’s Winnie the Pooh brand and keep it front of mind at every step of their new baby’s life.  For years, the cuddly bear and his friends have been enchanting families worldwide, and with two thirds of parents having enjoyed the adventures themselves as children, today three out of five mums and dads are now sharing the much-loved tales and classic characters with their own children.

Disney UK will use the brand partnership to connect BabyCentre’s 2.9 million expectant and new mums in the UK with the trusted and beloved Winnie the Pooh brand in ways that matter to them at every key milestone of their pregnancy and baby’s life, directly through the digital channel and on mobile.

The year-long campaign will also offer mums direct access to essential Winnie the Pooh products which support the needs of expectant and new parents, right from the very beginning.


BabyCentre Mobile Mum Report / 41% of mums describe their smartphone as their ‘backup brain’

by on October 7, 2013

BabyCentre Mobile Mum Report reveals rise of nomophobic mummies

Mobile device ownership, usage, reliance and addiction levels all up this year

  • Smartphone and tablet ownership up by 21% and 128% respectively since last year
  • Nearly a quarter of mums feel ‘panicked’ without their smartphones
  • Results show nearly a 100% increase when using a smartphone across all aspects of the path to purchase
  • BabyCentre Facebook


John Lewis announces first ever nursery retail partnership with BabyCentre

by on July 11, 2013

10 July 2013 – Today John Lewis announces the launch of its twelve-month partnership with BabyCentre, the #1 site for new and expecting mums online. BabyCentre site

This is the first time that John Lewis has formed a partnership for their Nursery product category in a move that is designed to firmly establish the brand with pre- and post-birth Mums. [more…]