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viral videos

Startups : Which company raised £3m in its first round of funding?.. hint – viral videos

by on December 10, 2018

A London-based media startup that creates viral videos which generate billions of views every month has raised £3m in its first round of funding. 


Global content marketing in a multicultural world / ad:tech London next Tuesday 21st October

by on October 15, 2014

The principles behind effective marketing and communication may have been around for millennia, but you can’t use your 2004 marketing strategy in 2014.

Developing a Global Marketing Strategy for a Multi-device, Multicultural. World. Eric Ingrand, VP Content Marketing, @EnVeritasGroup


Ears burning? The importance of managing what people say about you online

by on December 3, 2013

Marie Fenner writes ... Social media is mainly known for viral videos and catty comments, but these platforms are of increasing importance to brands and companies.

Whereas just a few years ago most customer complaints would be handled via phone calls or even post, customers are now more likely to turn to the internet to vent their frustrations. In fact 60% of 18-35 year olds gave the internet as their preferred medium of choice for registering consumer comments or complaints.


Russian Video : Advertisers! Want to evoke both humour and terror in your commercials?

by on September 2, 2013

The Russians don’t need images of women playing tennis, wearing white pants and riding around on horses all day to sell tampons – they get straight to the point.

Watch the commercial. [more…]

Video : Be more dog – O2 is on to a winner

by on July 6, 2013

O2 is on to a winner with its latest ad campaign. You can’t go wrong with both dogs and cats in one ad. Encouraging us all to “be more dog” and live life to the full as part of its 4G campaign, it features an aloof, indifferent cat deciding to live more like a dog. It runs, chases cars fetches sticks and catches frisbees. Amazing.


This week’s ten best viral videos including Wonderbra, Snoop Dogg, Nike, Cow & Gate / Niall Harbinson of Simply Zesty

by on October 16, 2012

Niall Harbinson of Simply Zesty writes ..  Another week and another set of brilliant viral videos that has got lots of people talking. Rather than sifting through the billions of videos that people have uploaded, we share the ten best virals every week from the world of marketing and advertising.

This week, we have a couple of classics from brands like Nike, Cow & Gate and a remake of a classic Snoop Dogg song for a popular new snack brand. There are some classics this week so sit back, hit the HD button and enjoy the best of this week’s viral marketing from around the globe.