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Buxton creates commuter badges to support Virgin Money London Marathon runners

Buxton creates commuter badges to support Virgin Money London Marathon runners

by on April 20, 2018

As part of its sponsorship of the Virgin Money London Marathon and to show its support for the runners taking part, Buxton has created a “Marathon Legs” badge.

Created by RAPP UK , the baby-on-board style badges are designed to celebrate and recognize the runner’s achievement and encourage commuters to offer a seat to tired marathon runners the day after the race. Badges will be handed out at the Virgin Money London Marathon Expo on 20th & 21st April, ready for all marathon running commuters to wear on Monday when their legs are at their weakest and the post-race adrenaline has faded. [more…]

UK’s ‘Challenger Banks’ – five different approaches … adconnection

by on July 7, 2015

adconnection is the leading performance media planning and buying agency, working a lot with challenger brands. Their blog highlights the media, advertising and marketing lessons that can be found in the news every day...

Last week the Government cut more of its stake in Lloyds Banking Group, bringing the total raised through the sale of its shares to more than £12.5bn and meaning that the UK taxpayer now owns less than 16% of the bank. Gordon Brown's rescue of Lloyds TSB with over £20bn of public money came to be emblematic of the 2007-09 financial crisis and the severe blow dealt to the reputations of the UK's major high street banks. [more…]

Video of the Day : Folks – it’s ‘skateboarding tortoise’ time at Virgin Money

by on April 18, 2015

Virgin Money has popped up with the second instalment of its ‘There’s money – and there’s Virgin Money’ campaign through The&Partnership’s m/SIX.

New ‘Tortoise’ TV ad shows a tortoise performing an ambitious skateboarding sequence, following on from ‘Pigeon’ spot on April 6th. New campaign from m/SIX sets Virgin Money apart from other banks, underlining ‘There’s money and there’s Virgin Money’ brand strategy

Virgin Money will on Saturday 18th April air the second TV ad in its new campaign, following on from ‘Pigeon’, which showed a pigeon dancing to The Selecter’s ‘On My Radio’.


Big blow to the Government’s effort to boost bank competition

by on April 24, 2013

Project Verde has collapsed. The Co-Operative bank has pulled out of the long-running deal to buy the 632 branches that Lloyds Banking Group has to dispose of under European state aid rules. Via City Briefing, The Telegraph