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Monday office banter – Virgin Holidays calls on people to #ShowOff with pride

by on July 28, 2014

M&C Saatchi and LIDA have unveiled a tongue in cheek campaign for Virgin Holidays – ‘Don’t be Sorry’ – in response to Three’s ‘Sorry for the Holiday Spam’ campaign.

Running at Elephant and Castle’s South London Gateway today, where it contrasts with Three’s initiative, ‘Don’t be Sorry’ tells people they should take pride in showing off their best selves on a Virgin holiday. The campaign sports the hashtag  #ShowOff encouraging people not to hold back on celebrating what Three would call their ‘holiday spam’ on social media, and telling them ‘You look delicious’.


PR from Virgin Holidays – Wilkinson and Robshaw sent free tickets to Australia

by on May 5, 2013

  • Talismanic fly-half Jonny Wilkinson, who kicked all the points in Toulon's recent Heineken Cup semi-final win over Saracens, was also a good outside bet to make the squad.
  • Given the Lions is just once every four years, it could be argued that, with nothing to build for, it makes sense to take somebody with his experience and proven ability.
  • Head coach Warren Gatland told TalkSport that Wilkinson said he was unable to commit due to Toulon's remaining games.