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Shortlist announced for World Media Awards 2016 – the first global awards to celebrate international content-driven advertising

by on February 18, 2016

The World Media Group, a strategic alliance of leading international publishers, can today reveal the shortlist for its World Media Awards from amongst the many entries that poured in from agencies and brands across the world, including Australia, Canada, China, Egypt, France, Germany, the Netherlands, Spain, the UAE and the UK. [more…]

PR Inside Track : “I am going to boycott your product unless you dump FIFA”

by on May 28, 2015

 

FIFA has been thrown into chaos after the arrest of officials over claims of corruption in football. But former Visa global sponsorship head Andrew Woodward argues while change is needed sponsors would be mad to dump the organisation now.

Around the world today, PR folks in places like San Francisco, Seoul , Chicago, Nuremberg, St Louis and Atlanta are fielding calls from breathless journalists asking if they will continue their sponsorship of the FIFA World Cup.
Meanwhile, marketing is on the phone as social media is turning over at pace as people say things like “I am going to boycott your product unless you dump FIFA”.
Pic is Sepp Blatter ...

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New study proves VISA not alone in failing the visually impaired

by on September 4, 2012

Criticism aimed at VISA for failing to provide ATM’s accessible to the visually impaired at the London 2012 venues echo the findings of new study from Cass Business School, part of City University London. The study suggests up to 17% of visually impaired people do not engage in any form of shopping due to the stress caused by failures to accommodate their needs.

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Speakers & programme highlights announced for Facebook Marketing Conference 2012

by on June 27, 2012

With just less than a month remaining until the return of the Facebook Marketing Conference (18th July, Central London), they have got some exciting announcements about who'll be joining in and what hot topics will be on the agenda.

They will be getting insight from speaker's who've worked with the likes of Nokia, Microsoft, Visa, Sony, the Guardian, BBC and loads more! See who'll be speaking at the Facebook Marketing Conference below.

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