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72% of UK SVoD subscribers deem advertising on SVoD unacceptable

72% of UK SVoD subscribers deem advertising on SVoD unacceptable

by on May 28, 2019

New research from Differentology unveils consumer appetite for VoD subscription services

New research out today reveals that almost three quarters (72%) of UK SVoD subscribers that expressed a preference do not consider any form of sponsorship or advertising on Subscription Video-on-Demand (SVoD) acceptable.

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Co-op launches new “Food The Co-op Way” campaign

by on September 30, 2016

Co-op has launched a new campaign celebrating food and highlighting the fact that ingredients in Co-op products are carefully and ethically sourced. The campaign, by [more…]

Sky launches “fluid viewing” Sky Q with visually spectacular campaign

Sky launches “fluid viewing” Sky Q with visually spectacular campaign

by on February 11, 2016

Sky will break new ground with a visually spectacular advertising campaign for the launch of Sky Q, the next generation home entertainment system.

The campaign is the biggest and most ambitious in Sky’s 27 year history and will roll out in the UK and Ireland from 12 February 2016.

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Watch : ‘Don’t let your friendship die on the road’ campaign from TfL / M&C Saatchi

by on March 16, 2015

M&C Saatchi Unveils ‘The Hare and the Tortoise’ for TfL -  TfL encourages young teens to ‘Think Slow’ near busy London roads promoting road safety –

M&C Saatchi has unveiled an integrated campaign for Transport for London targeting young teenagers aged 11 – 14 to encourage responsible behaviour and persuade them to give their full attention to crossing roads.  Watch the Video

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