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[Watch] How to film focus groups well … Diane Earnshaw, MD of Vox Pops Int.

by on December 1, 2016

Diane Earnshaw, MD of Vox Pops Int writes ... What factors go into capturing quality footage of your focus groups? Find out some of our top tips for this methodology within video market research.

We've all seen it - backs of heads, poor audio, grainy film - we just want those great clips that come out of a focus group, we want them to sound authentic and prove a point, illustrate a finding... watch this video to get tips on filming and get some footage that you can use with pride in presentations


Research shows no shift in declining cinema attendance – so how does cinema make a comeback?

Research shows no shift in declining cinema attendance – so how does cinema make a comeback?

by on November 28, 2016

Comment by Salena Katiyar | Project Manager at Vox Pops International

The consistent decline in ticket sales that cinemas have been experiencing in the past 10 years doesn’t seem to be coming to an end. Due to the cultural momentum in digital ownership, ‘Dinner and a movie’ has either been replaced, with ‘Netflix and chill’ or more social/experiential movie going, such as Secret Cinema and Open Air cinema experiences.


Movers & Groovers : Brendan McNamara, Liveminds, Vox Pops International, Social Media Elearning, ASA, Automic Software

by on January 29, 2014


Winners of the high street Christmas battle – by iD’ Experiential’s Laura Leonard

by on January 9, 2014

The fight for Christmas has become a fierce competition over the last few years with the department stores Christmas adverts being as eagerly anticipated as Santa. Now all the mince pies and mulled wine have been consumed, iD’ Experiential Group Account Director, Laura Leonard (pictured) reflects on which retailers triumphed during the Christmas period.

2013’s initial winner is undoubtedly John Lewis who has recently announced sales were up 1.2% with record sales in city centre stores on Monday 23rd December. However their high street rivals, Debenhams have not fared so well with a profit warning issued this week.


Vox Pops International took to the streets to find out what was the favourite Christmas ad of the season

by on December 5, 2013

Videos - What the public had to say about all things Christmas...

Vox Pops International took to the streets to find out what was the favourite Christmas ad of the season, and of all time. We also asked if the public thought companies took the festive season too far with their advertising campaigns and what they felt was the true meaning of Christmas.

John Lewis's Bear and the Hare campaign has had mixed reviews, Sainsbury's have gone for a very real approach and the Post Office has a simple 'We Love Parcels' campaign... Is it all too much or is this commercialism what makes the season jolly...? [more…]

AURA ran their annual conference at the Insight Show – special video coverage

by on July 24, 2013

Andy from Vox Pops International writes .....

AURA, a key forum for market research clients, ran their annual conference at the recent Insight Show. We were their filming partners, pre-event and during the presentations. Watch the video to get a flavour of the event and what members gain from membership. Speakers included Insight professionals from Sky, Diageo, Asda & npower. [more…]

Latest from John & Di Earnshaw’s team at Vox Pops International

by on April 29, 2013


We asked the public on their views of both the current Morrisons and Sainsburys TV adverts

by on March 22, 2013

#Morrisons and #Sainsburys advert testing .. find out what the public really thinks of Ant & Dec and David Beckham


Word on the street about horse meat / Vox Pops International

by on February 22, 2013

Will you eat meat again...?

Watch this video and hear straight from the horse's mouth what the public had to say on choosing Morrisons over Tesco, the rise of the local butcher and how meat buying will change in light of the crisis...


Video : Tweet, Facebook, Pin it, Instagram… how do your customers engage with your brand?

by on February 6, 2013

Andy Thompson of Vox Pops International writes We'll be filming and interviewing consumers to find out how they're following, connecting and liking your brand...? Watch the video

We're offering a 5 minute video, featuring your social network sites + your own question(s)