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VW horse laughs at itself (or its drivers) in Tiguan ad …MAA

by on June 8, 2017

MAA write ....We observed a while ago that VW was getting its ad mojo back despite its many issues (lying and cheating about diesel emissions).

Thanks to my estimable friend George Parker in Adscam for reminding me of this one, from Hamburg’s Grabarz & Partner. [more…]

PR : “If I was VW I would offer this a guy a new engine sharpish”

by on December 9, 2015

Given the news below VW do not need this very problematic social media headache.

The Volkswagen Group could be prepared to sell some off its luxury car brands to pay back a one-year loan of around €20bn, Reuters reports.

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Research : VW fails to make top 10 … Future Thinking

by on December 3, 2015

In early September the Environmental Protection Agency in the USA found that VW had been selling cars with software that concealed true emission rates when being tested. When tested emissions beat the lab limits, but when on the road with these emission controls switched off, cars would emit up to 40 times the legal levels of nitrogen oxide (NOx).

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Movers and Groovers : CGI Experts Mackevision Expands UK Team

by on June 11, 2015

London June 2015 – Mackevision, a global market leader in CGI, has strengthened its worldwide offering by expanding its UK management team.

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VW stuns entire cinema with ‘Don’t Text And Drive’ stunt

by on June 11, 2014

While it's unclear how the organizers of this VW don't text and drive campaign managed to send a text to everyone in a cinema at exactly the same time, the message is an effective one and they way they did it is brilliant.

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Movers & Groovers / Stephen Miron – NABS & Global Radio, Corinne Kavaz – Valassis, Grant Parker – M&C Saatchi

by on October 18, 2013

Movers & Groovers / Stephen Miron - Global Radio, Corinne Kavaz - Valassis, Grant Parker - M&C Saatchi

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The 2012 Effective Mobile Marketing Awards (video)

by on August 20, 2012

John Owen writes ... The 2012 Effective Mobile Marketing Awards looks set to be the greatest night on the mobile calendar.

We've received over 200 entries, from some of the world's biggest brands, including Barclays, Mercedez Benz, Facebook, The Guardian, Sky News Arabia, London Eye, Swiss Airlines, Starbucks, Nikon, Nokia, BHS, BodyShop, VW, La Redoute, Butlins, Comet, Hotels.com, Easyjet, McDonalds, Samsung, Macmillan Cancer Relief, Vodafone, British Gas, Virgin Atlantic, Pizza Hut, Nectar, Hyundai, O2, Barclays Bikes, and many more. [more…]