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Waitrose

Breaking News : The MD of Waitrose, Mark Price, is standing down from his post

by on October 20, 2015

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Apple Pay is go – but not if you’re at HSBC or Barclays

by on July 14, 2015

If you're the proud owner of an iPhone 6, 6 Plus or Apple Watch you can now spend your cash with little more than the flick of a wrist

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Packaging design agency Parker Williams has redesigned the entire 40-strong range of Rachel’s yogurt

by on June 20, 2015

Parker Williams has redesigned the packaging for the entire 40-strong range of Rachel's yogurts.

This is the brand's first redesign in five years and Parker Williams' task was to evolve the look to better express the positioning of the genuine pleasurable taste and also build people's emotional connection to the brand. The updated packaging focuses on the gorgeousness of real fruit and the creamy texture of the yogurt.

Hand-scripted lettering emphasises the personal touch and link to Rachel herself and the brand story.

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Exclusive Insight / Effective approaches that UK retailers are using with social media today – Burberry, Waitrose,#AmazonBasket

by on February 1, 2015

Exclusive - From Social Media to Social Commerce by Ian Jindal

To learn more about social commerce and the full multichannel retail landscape, book your place at the Internet Retailing Expo and the eDelivery Expo taking place on 25th and 26th March 2015.

Social media is enjoying a retail renaissance. Customers may have rejected the literal interpretation of s-commerce when they opted not to buy direct from Facebook stores, but today retailers are finding new and more creative ways to harness the still-spectacular power of social media.

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Events – Plan your 2015 Internet Retailing and E Delivery Events

by on January 6, 2015

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IRX 2015 : Top speakers @JustEatUK @jackwills @eDreams_en @selfridges @waitrose @KitbagUK 25-26 March

by on January 3, 2015

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Hear from top speakers from Shop Direct, eBay, Dixons Carphone, Argos, Selfridges, John Lewis and more / IRX 2015

by on December 21, 2014

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The ‘Top 10 compelling ads’ from high street retailers as revealed by measuring people’s emotions via their facial reactions / @realeyesit

by on December 16, 2014

Here's a story on the 'Top 10 compelling ads' from high street retailers as revealed by measuring people's emotions via their facial reactions. Note: The data is actual measured data - not based on a survey/questionnaire.

John Lewis’ “Monty the Penguin”is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes @realeyesit which measured people’s facial reactions as they watched ads.

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Christmas ads : “Making sure it’s their video that generates the most interest” / Holiday Hypermarket

by on December 15, 2014


For most brands, the Christmas campaign is crucial and as usual this year, the big guns have piled significant resources into making sure it’s their advert that generates the most interest.

John Lewis went with the story of a little boy and his penguin pal, Sainsbury’s marked the centenary of World War I with their much discussed footie-playing soldiers, and Waitrose had us cheering on a determined young gingerbread maker.

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Christmas Videos : Which brands will be making an impact on us this year?

by on December 13, 2014

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