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Hear from Mark Lewis, Online Director at John Lewis about what’s required for omnichannel success

by on December 5, 2014

Mark Pigou (pictured bottom right) started a discussion in B2B eCommerce for Distributors.
We talk to Mark Lewis, Online Director at John Lewis about what's required for omnichannel success.


Aperol hits record sales at Waitrose

by on October 30, 2014

Following recent activity in the UK, Italian aperitif brand Aperol has seen sales at Waitrose soar by 800% in one year, according to the annual Waitrose Food & Drink Report 2014.


Starbucks account : The Kitcatt Nohr loyalty club curse appears to have struck again

by on September 29, 2014

The Kitcatt Nohr loyalty club curse appears to have struck again after it was revealed that its Starbucks client is talking to rival agencies about its direct marketing and CRM account.

Publicis-owned Kitcatt Nohr has held the coffee chain’s business since 2011, when it beat off Havas EHS to become Starbucks’ first dedicated UK direct agency. It went on to devise the My Starbucks Rewards card, which allows customers to collect “stars” each time they buy a drink, and is also available as a mobile app.


Wyke Farms have a new TV advert made by Ridley Scott’s commercial production company RSA

by on August 5, 2014

Wyke Farms, the UK’s largest independent cheese producer and milk processor, today announces its autumn media campaign. The company is investing £1.2 million into a cross-platform communications campaign, which includes viral seeding, print and broadcast activity.

The campaign, which features their new TV advert made by Ridley Scott’s commercial production company RSA films, will convey the company’s unique brand vales of provenance, passion for the countryside and family farming in Somerset. The advert called ‘Ode To The Cow’ will focus on Wyke’s love of nature and champion the biggest contributor at Wyke Farms: the cow! The campaign launches on 1st September nationally on ITV in a high impact 30-second spot in the centre break of Coronation Street and will run on ITV Breakfast, as well as across other TV channels and also online reaching 59 million viewers in total.


Celebrate with us on the 26th June at the most coveted awards in retail

by on June 17, 2014


With a whopping 33 Fifa World Cup matches between now and 26th June, you might just want to have a little break from the football - so come and party with the retail elite at the Internet Retailing Awards.

This won't be a stuffy sit down affair, think scrumptious canapés, delightful bowl food, flowing drinks and interactive entertainment. A night to recognise our wonderful industry and let your hair down at the same time.

Last year's Awards sold out, so make sure you take advantage of our special retailer group ticket and bring the whole team to join in the celebrations.

Click here to reserve your tickets


Mark Pigou talks about the retailers at the 3rd annual Internet Retailing Awards / Amazon, Evans Cycles, Missguided,, Free People, Notonthehighstreet, Argos, Graze, Ocado etc.

by on June 3, 2014

Mark Pigou writes ... Without doubt the most fun you will ever have at an industry awards - the 3rd annual Internet Retailing Awards takes place June 26 in London.
Go to and take a look at the judges you will meet at the party plus the retailers who have been nominated are ..


“I was surrounded by a mountain of 99p turkey mince steaks”

by on May 24, 2014

Loyal Waitrose shopper Margie Bento-Davis is still receiving counselling six weeks after she absentmindedly strolled into a branch of Aldi. Her therapist has warned her that she may never overcome the shame of being seen in Aldi and almost buying something there.


Which online retailer ‘dazzled its customers’ – My Internet Retailing Award winner is…

by on May 20, 2014

Tell us who do you want to win the Internet Retailing Award 2014 sponsored by Venda

We know who the judges want but who do you think represents the best in Internet Retailing? What online retailer has dazzled its customers with their swift, sexy, savvy, supportive approach to selling online. We’ve produced the long list but you have the final say – tell us who do you want to win the Internet Retailing Award 2014 sponsored by Venda ?

You can make your choice in the drop down box in this site


Waitrose’s new campaign from BBH London – great concept, beautifully delivered

by on April 8, 2014

Everyone who works at Waitrose owns Waitrose. And when you own something, you care a little more. A British supermarket has turned to a superhuman director to radically shift gears in its advertising.

Waitrose's new campaign from BBH London is its first to focus on the grocery chain's culture and values as an employee-owned business. Looking for an emotional, cinematic approach, BBH brought in Tom Tagholm, the Park Pictures director whose triumphant "Meet the Superhumans" ad for the 2012 Paralympic Games won the Film Craft Grand Prix at Cannes last year.Great concept, beautifully delivered.

The new film, very nicely shot, tells a small, poignant story that brings to life a simple truth—that your commitment to something is usually related to how much of a stake you have in it. Just, you know, keep shopping at Waitrose. [more…]

Waitrose PR problems : Nothing says ‘welcome’ more than a lovely hot cup of coffee – but not when it contains cleaning fluid

by on April 6, 2014

Second Waitrose customer falls ill after drinking free coffee which contained cleaning fluid... and returned £25 compensation because it was an 'insult'

  • David Sack, 49, grabbed the cappuccino from store in West Byfleet, Surrey
  • Father-of-two began feeling sick after drinking it and went to his GP
  • Waitrose apologised and offered him £25 compensation which he returned
  • Comes just a week after a woman was hospitalised after drinking a coffee from the store in Lewes, East Sussex