Get in Touch

Waitrose

FMCG latest from FDIN .. Waitrose, On The Menu, Co-creation, Heinz, Walkers Deep Ridged,

by on December 4, 2012

  • WAITROSE OPENS FIRST STORE IN NORTH NORFOLK
  • Waitrose has opened its first store in North Norfolk.The Cromer Road store in North Walsham was officially unveiled on November 29th by the Mayor of North Walsham, Dave Robertson. The Mayor said: “I’m absolutely delighted that in less than a year we have seen plans approved and now this shop is opening, and I’m sure that the people of North Walsham feel the same. (more…)

[more…]

Problems : Greenpeace hits out at Waitrose over Shell

by on December 4, 2012

Greenpeace has launched a campaign against Waitrose's retail partnership with oil giant Shell, repurposing the supermarket's Christmas ad and urging it to #DumpShell. Via Marketing

Sabotaged ad: Greenpeace alters the green tokens shown in the Waitrose original
Sabotaged ad: Greenpeace alters the green tokens shown in the Waitrose original

[more…]

Which shoppers are most likely to tell their friends if the retailers at which they shop let them down?

by on November 22, 2012

Steve Smith's picture

Steve Smith writes .. Yesterday I began looking at the importance of customer service. Data shows that some retailers need to work harder than others to earn people’s recommendations.

People who do most of their shopping at M&S Food, Aldi or Lidl are most likely to tell their friends if these retailers impress them, whilst Waitrose, Tesco and John Lewis shoppers are least likely.

[more…]

Did the #WaitroseReasons Twitter promotion snatch success from the jaws of disaster – or the other way around?

by on October 16, 2012


Guest post from Jessica Owens at Face
..

Did the #WaitroseReasons Twitter promotion snatch success from the jaws of disaster – or the other way around? [more…]

Social media gaffes ” I shop at Waitrose because it makes me feel important and I absolutely detest being surrounded by poor people”

by on September 25, 2012

Paul Fennemore writes  ..  Why do social media continue to damage big brands?

The social media gaffes continue : Two new examples Waitrose and Shell

In February, Mcdonalds made what I thought was a massive social media gaffe with its #McDStories campaign. As I said at the time, it really should have brought home to CEOs and their CMOs that social media is too important to be entrusted to the inexperienced (both in clients and their agencies).

[more…]

Red Sky partners with Lisa Stickley London for exclusive Waitrose instore promotion

by on August 16, 2012

Red Sky, the crisp brand, has partnered with Lisa Stickley London to design a bespoke watering can for an instore promotion exclusive to Waitrose stores throughout the UK.

The promotional activity will run for one month from 15 August 2012, highlighted by instore POS, print support in Waitrose Weekend Magazine and further coverage at www.waitrose.com.

INITIALS Marketing is responsible for developing and leading the campaign and facilitating the partnership between Lisa Stickley London and Red Sky.

[more…]

Waitrose, Cath Kidson, Samsung and Harrods at the launch of The Institute of Packaging Professionals (IoPP) in the UK

by on June 2, 2012

Kevin Vyse: Ambitions for the IOPP’s UK launch

Over 50 brands, including names such as Waitrose, Cath Kidson, Samsung and Harrods, gathered at the Museum of Brands, Packaging and Advertising in Notting Hill to hear plans for the launch of The Institute of Packaging Professionals (IoPP) in the UK.

Established over 75 years ago in the USA, the IoPP is dedicated to creating networking and educational opportunities for all those involved in specifying, developing or deploying packaging. Although it has over 9,000 members in 40 countries, IoPP UK, when it launches on October 4th will be its first formal base outside the US.

[more…]

Join top retailers in historic Dragon Boat race to raise money for Retail Trust

by on May 28, 2012

With up to 35 boats tearing through the Leith Docks in Edinburgh on Saturday 23 June, Dragon Boats 2012 will be Scotland’s biggest ever event to raise funds for charities including Retail Trust, the only charity that looks after the needs of all three million people in retail.

[more…]

High-street retailer truly innovating in the e-commerce space

by on February 13, 2012

Waitrose has selected Criteo to implement online behavioural targeting technology, in order to present shoppers with more targeted offers. 

[more…]