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Growing penetration of internet-enabled TVs in 2012 is set to fuel the next generation of direct response television
Watson Phillips Norman
Smart DRTV set to rise – but viewers still wary over privacy, finds new research from WPN
Growing penetration of internet-enabled TVs in 2012 is set to fuel the next generation of direct response television – Smart DRTV – but issues over privacy and security will continue to stymie response, according to new research from response specialist
News: The Brooke hands Watson Phillips Norman acquisition programme
Watson Phillips Norman has been appointed by the Brooke, the international animal welfare organisation, to work on its acquisition direct marketing programme and new product development. The DM agency won the account following a five-way pitch, and has been briefed
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Watson Phillips Norman has been appointed by Anthony Nolan to open up new recruitment channels
Watson Phillips Norman http://www.watsonphillipsnorman.com/ has been appointed by Anthony Nolan, the UK charity for people with blood cancer who need stem cell or bone marrow transplantation, to open up new recruitment channels.