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Shaken & Stirred - Influential Brand Profiling and Positioning

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WCRS

Betfair launches new Sportsbook ‘Cash Out’ brand campaign

Gamification, Lead story, Rock 'n Roll, Uncategorized / By admin

Betfair launches new Sportsbook ‘Cash Out’ Brand Campaign Mass media campaign to coincide with kick off of the Premier League Football season First activity through new partners WCRS and Arena Media Betfair has launched its new Sportsbook-led advertising campaign as […]

Betfair launches new Sportsbook ‘Cash Out’ brand campaign Read More »

Calling cyclists “stupid tw*ts”, to promote road safety calls for an apology and B&Q picks Karmarama

Best advertising story, Blunders, Lead story, PR, Retail, Retail News / By admin

‘An unlikely story – “The work of one rogue creative acting without sanction of the agency” Good news and bad news. Karmarama has apologised for a number of ads created by a member of its staff calling cyclists “stupid tw*ts”,

Calling cyclists “stupid tw*ts”, to promote road safety calls for an apology and B&Q picks Karmarama Read More »

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