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Karmarama wins DMA Grand Prix for Unibet

Karmarama wins DMA Grand Prix for Unibet

by on December 7, 2016

The winners of this year’s DMA Awards have been revealed, with Karmarama and Unibet taking home the Grand Prix for their ‘Luck is no coincidence’ campaign, successfully combining a brave strategy for the business with great creative to deliver fantastic results.

Rachel Aldighieri, MD of the DMA, said: “This year’s DMA Awards included one of the largest fields in its history, which resulted in one of our most diverse shortlists vying for a Gold on the night.

What sets the DMAs apart is the rigour with which we judge each and every campaign. In our eyes a great campaign gets results, sits on rock solid strategy and fizzes with creativity, Karmarama delivered on all these points for Unibet and are a worthy winner of this year’s Grand Prix.” [more…]

Cosmos re-engages customers with handpicked holiday offers

Cosmos re-engages customers with handpicked holiday offers

by on February 11, 2015

This week, Cosmos Holidays launches a new direct campaign as part of its Really? Sale marketing activity. The campaign offers holiday deals to a number of destinations across Europe, the Caribbean and the Indian Ocean for Summer 2015.

The direct campaign, created by 2015 MAA and Travel Marketing Award nominee, WDMP, is targeted at customers who have previously booked their summer holiday with Cosmos. The personalised packs remind customers of the last time they ‘checked in’ with Cosmos, with images of their previous holiday destination and supported by personalised offers, showcasing the breadth of locations that the independent tour operator has to offer.

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“We wanted to inspire people who may not have considered Wyevale Garden Centres as a Christmas shopping destination before” / Sarah Fuller, Marketing Director, Wyevale Garden Centres

by on December 18, 2014

Just in - Wyevale Garden Centres has launched a Christmas campaign to create awareness of the breadth of their Christmas product offering. From gifts to real trees, decorations and foodie delights - everything for an enchanting Christmas.

The campaign proposition and creative, which has been developed by direct response and relationship marketing agency WDMP, features just under 5 million door drop brochures being distributed within a 30 minute driving distance of the 45 best performing garden centres, accompanied by direct mail packs sent to all members of its loyalty programme,@GardeningClub ‘Gardening Club'. [more…]

WDMP develops loyalty programme for Lansinoh / ‘Happy Tummy Club’

WDMP develops loyalty programme for Lansinoh / ‘Happy Tummy Club’

by on October 30, 2014

As part of its ongoing focus on supporting breastfeeding Mums, Lansinoh, a leading manufacturer of breastfeeding products, has appointed direct response and relationship marketing agency, WDMP, to develop its customer engagement strategy in the UK and US markets.

Lansinoh’s ‘Happy Tummy Club’ launches in the UK next week and aims to connect with expectant Mums by providing them with essential information and support at each stage of their pregnancy journey and beyond in to baby’s first years.The Happy Tummy Club advice is provided by Lansinoh’s very own Health Expert, Kate Hilton. [more…]

Movers and Groovers : Jorge Oliveira and Valentina Lauro join WDMP

by on July 24, 2014

WDMP has hired OgilvyOne creative team, Jorge Oliveira and Valentina Lauro. Having won Iris’ Academy of Extraordinary creative competition in 2013, the creative duo enjoyed stints at VCCP, WARL, Doner and TMW. They were then invited to join OgivlyOne’s social media team to work on Nescafe and Phillips.

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Cosmos Holidays recreates Florida Family Fun with ‘Big Kids’ Campaign

by on June 18, 2014

This week, Cosmos Holidays is launching a direct campaign to promote Florida as the ultimate family holiday location for summer 2015. The campaign, created by DMA Grand Prix winning agency, WDMP, aims to showcase the breadth of the Cosmos holiday experience by positioning Florida as a destination for ‘Big kids and the little ones too’.

competition on Facebook offers prospects the chance to win a family trip to Florida

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New Campaign for Tesco Compare proves it’s best to keep things simple

by on April 3, 2014

This week Tesco Compare launches a new above the line campaign that demonstrates it is best to keep things simple when it comes to finding the best deals on products and services. The integrated campaign, which has been developed by WDMP,   @curiousWDMP features a mix of press inserts for National Press, Out of Home which will run on bus rears, rail and roadside and a radio commercial which will be broadcast across regional stations throughout the North-West, Midlands and South-East.

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F&C Investments urges savvy ISA Investment with Direct Response Campaign

by on March 24, 2014

Marketing News ... F&C Investments, has appointed direct response and relationship marketing agency WDMP (@curiousWDMP) to create a direct response campaign aiming to maximise funds deposited and customer return on investment through its ISA products before the tax year end on 5th April.

F&C chose WDMP to create the campaign as a result of the strategic approach that the agency developed, using a strong data segmentation strategy to identify the most effective targets on its database. Data forms the foundation of the campaign, which delivers personalised, relevant and impactful communications to the different behavioural and lifestyle groups identified. [more…]

Movers and Groovers : WDMP has appointed Louise Roberts to create and head up a new account group

Movers and Groovers : WDMP has appointed Louise Roberts to create and head up a new account group

by on March 11, 2014

Following a number of new client wins including Prudential, Just Retirement, F&C asset management and the University of Southampton, recent DMA Grand Prix winner WDMP, has appointed Louise Roberts to create and head up a new account group. Roberts joins WDMP from direct and digital agency TBCH where as a Group Account Director she was directly responsible for a number of high profile accounts including; Three Mobile, Bentley Automotive and Princes Trust. [more…]

WDMP have adopted coffee capsule newcomer, CaféPod, and will act as a mentor

WDMP have adopted coffee capsule newcomer, CaféPod, and will act as a mentor

by on February 20, 2014

As part of the annual Marketing 4 Start-Up Britain event, recent DMA Grand Prix winner, direct  response and digital marketing agency, WDMP, adopted coffee capsule newcomer, CaféPod, and will act as a mentor, providing  them with marketing expertise, strategy guidance and support on a pro bono basis.

CaféPod is a young and vibrant British company at the forefront of the fastest growing segment of the coffee market: ­ coffee capsules. Nipping at the heels of Nespresso, the giants of the coffee machine world, CaféPod roast and produce premium coffee capsules for the Nespresso system. Currently selling in Tesco, Waitrose, Ocado and Amazon, CaféPod’s range of great quality coffee capsules champion convenience and choice for the coffee loving consumer.

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