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Retailers – How much profit will you make tomorrow…? With Forecaster we can show you

by on January 21, 2015

Retailers to have “crystal ball” for online campaigns via new predictive analytics platform

Tells retailers most profitable way to spend online ad budgets based on factors including weather, TV ads and location; improves margins up to 900%

Retailers now have access to a “crystal ball” which shows where and how to spend online ad budgets to deliver the greatest profit – through the launch of a predictive analytics platform from online retail specialists,@summitmedia Summit.

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BabyCentre Mobile Mum Report / 41% of mums describe their smartphone as their ‘backup brain’

by on October 7, 2013

BabyCentre Mobile Mum Report reveals rise of nomophobic mummies

Mobile device ownership, usage, reliance and addiction levels all up this year

  • Smartphone and tablet ownership up by 21% and 128% respectively since last year
  • Nearly a quarter of mums feel ‘panicked’ without their smartphones
  • Results show nearly a 100% increase when using a smartphone across all aspects of the path to purchase
  • BabyCentre Facebook

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