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Single customer view: The end of civilisation as we know it? – Adrian Kingwell

by on September 17, 2015

By Adrian Kingwell, MD of analytics consultancy Mezzo Labs (

Single Customer View is not a new idea. It has been around for at least twenty years. So why are we not there already?


UK SEO Events – Conversion Conference London, ad:tech London, eMetrics Summit

by on August 22, 2015

If you’re looking for UK SEO events at the end of 2015, Silkstream have put together this ultimate list of all the events they could find, up and down the country for:  SEO (Search Engine Optimisation)  .Digital Marketing  .PPC (Pay Per Click) . Social Media. ASO (App Store Optimisation)


Movers and Groovers : Mezzo Labs strengthens team with top analyst from Denmark

by on June 18, 2015

Mezzo Labs,, one of the UK's leading independent web analytics agencies, has just hired one of Denmark's top web analysts to join their rapidly growing team in Farringdon.

Waqas Rafiq joins from TDC, the company behind some of Denmark's biggest telcos. Prior to that he worked at various digital agencies, learning his trade in digital marketing. Waqas brings particular expertise in the Adobe Analytics platform, as well as experience in other products within the Adobe Marketing Cloud stack. [more…]

Software solutions / MaaS Pros is offering five UK franchisees a first mover advantage by reducing its franchise fee by 35%

by on February 17, 2014

Why MaaS Pros is the fastest growing
concept in digital marketing?

Fee reduction for potential franchisees as international digital marketing expert MaaS Pros breaks into UK. Suzie McCafferty from franchise consultancy Platinum Wave is spearheading the campaign

Global digital marketing solutions business MaaS Pros is offering its first five UK franchisees a unique first mover advantage by reducing its franchise fee by 35% in order to get its British business off to a flying start. The Canadian-based company, is launching a major campaign to expand the well-known brand in the UK. MaaS Pros is so committed to its UK Launch, it has for the first five franchisees, reduced its fee from £19,995 to £12,995.  Franchisees will still receive all the benefits of the £19,995 demonstrating the partnership approach MaaS Pros is keen to adopt in the UK.

For further information please visit Twitter: @maaspros OR contact Suzie McCafferty, Managing Director, Platinum Wave on 07793 054 233,,, Skype: suziemccafferty Twitter: @SuzieMcCafferty.


“Data acts as a barrier to understanding customers, and what companies need is clarity and ease of access” / Giles Bodger, MD of Stubble & Glasses

by on July 3, 2013

‘Big Data’ remains one of the hottest topics around but also one of the most confusing. What should marketers do with it all? How should they analyse and interpret it to put it to best use?

Should the focus be on quantity or quality? If you’re looking to cut through the confusion and provide your readers with insight and advice that can make a real difference to their business, you should be speaking with Stubble & Glasses, the web analytics specialist. Being passionate about all things data related, these are just a few of the questions that Stubble & Glasses can provide expert insight on.


Successfully road testing a new lead generation platform from StrategyMix / Will Corry, theMarketingblog

by on June 12, 2013

I love it when a 'leads result' plan comes together.

I have been road testing a new lead generation platform called StrategyMix for about two months now. The results have been excellent.

I increased the prospects in my sales funnel by 37%  (May2013)- and of greater importance I was up 15% on my average monthly client billing for the month. That's why I am giving an early ***** to StrategyMix.  It works when it comes to results.

A big word of thanks also to Marcus de Guingand, General Manager, StrategyMix UK. His help, enthusiasm and guidance made a lot of difference. Having  had a very poor experience with the service levels of Constant Contact-  it was very encouraging to get this extra level of interest etc, from Marcus. Will Corry, theMarketingblog [more…]

Which other country can lay claim to having half of its pensioner population active on Facebook?

by on October 28, 2012

iStrategy London will be the 16th installment of our global conference series.

When it comes to all things digital, we Brits like to think we’re pretty damn savvy. We spend more time online than any other leading economy bar the US. Smartphone penetration is through the roof.

And which other country can lay claim to having half of its pensioner population active on Facebook? We believe the UK really is one of the most exciting digital destinations in Europe, if not the world, and that London has become a hub for the uber-connected and digitally obsessed – those with a nose for the latest trends in social, mobile, video and online. It’s why you’ll see us back in the nation’s capital for our next European event in November. See you at iStrategy London. It promises to be the best yet.