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web downtime

Poor web performance damages 68 per cent of customer relationships

by on April 11, 2017

New research by digital agency hosting specialist Wirehive has found more than two thirds (68 per cent) of UK consumers feel their opinion of a brand would be negatively affected by website downtime – the period when a website crashes, stopping people from logging on.

The survey of 1,000 UK consumers revealed the inconvenience of bad web hosting will put people off buying from brands in the long-term, as 57 per cent felt they would avoid buying from a brand because of downtime. It also found negative experiences online are common, with 45 per cent reporting they had been shut out of a website they were visiting with the aim to buy something in the week before they were polled. Over half of consumers (55 per cent) reported difficulty in reaching a site to check a product or service out.

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