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web experience management

Opportunity for B2B Marketers : Want to find out more about Web Experience Management? … Exclusive download from theMarketingblog

by on April 22, 2016

The Need for Agile Web Experience Management

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Adobe : How to integrate data from both anonymous visitors and identified customers

by on January 19, 2014

Adobe Campaign now integrated with Adobe Experience Manager/ Best-In-Class Cross-Channel Campaign Management and Web Experience Management Unite

LONDON, UK — Jan. 14, 2014 — Adobe (Nasdaq:ADBE) today announced integration between Adobe Campaign (formerly Neolane) and Adobe Experience Manager, key elements of the Adobe Marketing Cloud, the industry’s most comprehensive set of marketing solutions.

This combination of Adobe’s leading cross-channel campaign management and web experience management solutions will let marketers work from a single digital asset management repository and integrate data from both anonymous visitors and identified customers to create a personalised customer experience.

In addition, Adobe today introduced a series of enhancements that allow customers to better harness the power of Adobe Campaign. [more…]