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by Will Corry on January 19, 2014
Adobe Campaign now integrated with Adobe Experience Manager/ Best-In-Class Cross-Channel Campaign Management and Web Experience Management Unite
LONDON, UK — Jan. 14, 2014 — Adobe (Nasdaq:ADBE) today announced integration between Adobe Campaign (formerly Neolane) and Adobe Experience Manager, key elements of the Adobe Marketing Cloud, the industry’s most comprehensive set of marketing solutions.
This combination of Adobe’s leading cross-channel campaign management and web experience management solutions will let marketers work from a single digital asset management repository and integrate data from both anonymous visitors and identified customers to create a personalised customer experience.
In addition, Adobe today introduced a series of enhancements that allow customers to better harness the power of Adobe Campaign. [more…]
by Will Corry on January 9, 2013
Marketing claims its rightful place at the boardroom table
Emma Chalwin, Brand Marketing Director, Adobe
So, it's the start of a brand new year, and industry predictions for 2013 are spreading like wildfire - will it be the year that marketers finally crack social ROI, or campaign attribution, or that it will be the year of the tablet etc. etc.
These aren’t new per se, but what they do point to is the vast challenges and opportunities facing marketing right now. It seems like nearly every day a new channel, a new platform, a new device, a new technique becomes 'the next big thing' and marketing is the one industry that is at the centre of it all. [more…]