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A Netbiscuits question – What is the best mobile site you’ve experienced?

by on June 16, 2014

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Cross-platform broadcasting : The BBC has outlined its plans for the World Cup in Brazil

by on May 7, 2014

The BBC has been upping the game for digital sports coverage in recent times, with the Olympic Games and its Winter counterpart showing what an all-encompassing, cross-platform broadcasting extravaganza can look like in an age of near-ubiquitous connectivity.

And with the 2014 football World Cup in Brazil now almost a month away, the UK broadcaster has outlined its plans for the first 24/7 World Cup

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Trends for 2014: Using data to drive engagement and create personalised experiences

by on November 23, 2013

Exclusive article by Anthony Wilkey, Regional Director, Account Management Group, SmartFocus

We think there’s a big opportunity to make marketing smarter – smarter in how customer data is collected and used, smarter in how campaigns are planned and executed, and smarter in terms of driving higher revenue, satisfaction, and loyalty. As we move into 2014, to be smarter it is important for businesses to deliver personalised, real-time customer interactions across email, mobile, social, web and offline channels to continually engage customers with relevant, personalised messages that drive campaign performance and increase customer lifetime value. [more…]

Adap.tv clears pathway to intelligent video advertising

by on September 16, 2013

Launches Pathway, Audience Path and Demand Path, industry leading platforms that maximise ROI for advertiser and revenue for publishers

London, 16 September, 2013 — Adap.tv, the technology partner of choice for the world’s largest video advertising buyers and sellers, today unveiled new platform features and branding.

Formerly called the Adap.tv Platform, Pathway is Adap.tv’s video ad technology platform that processes billions of impressions for buyers and sellers and gets smarter with every transaction. Pathway delivers high quality, safe, scalable video ad transactions between buyers and sellers across all screens. [more…]

Boppl / This story has created more than the usual impact – mainly with the national newspapers

by on September 4, 2013

New app Boppl wins hospitality customers and awards | Hospitality & Catering News

We spotted this story yesterday and after some intensive detective work we discovered it has had a  definite impact all round but specifically with the national newspapers. Please check it out.

Boppl is a platform which enables customers, staff and owners of bars and restaurants to maximise time by providing users with the fastest way to order and pay for food and drink via their mobile phones

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South West Trains begins mid-summer push by offering a competitive weekend fare

by on August 16, 2013

South West Trains has enlisted customer engagement agency Lateral Group to develop its latest multi-channel promotional campaign.

The relationship commences with a campaign promoting South West Trains’ main summer promotion offer, which is designed to encourage an increase in weekend travel during August. The campaign will run until 1 September across posters, press, banners, email, web and door drops. [more…]

‘Must see video’ : 10 simple, clever tips for computer, web, smartphone and camera users

by on April 27, 2013

Tech columnist David Pogue shares 10 simple, clever tips for computer, web, smartphone and camera users. And yes, you may know a few of these already -- but there's probably at least one you don't.

The 'must see' video

David Pogue is the personal technology columnist for the New York Times and a tech correspondent for CBS News. He's also one of the world's bestselling how-to authors, with titles in the For Dummies series and his own line of "Missing Manual" books. Full bio »

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Comment : “Online sales were up 17.8%, the fastest growth since December 2011, when they had risen by 18.5%”

by on January 8, 2013

Today's news show that figures from the British Retail Consortium highlight a boom in online spending for Christmas 2012.

Online sales were up 17.8%, the fastest growth since December 2011, when they had risen by 18.5%

Without the rise in website sales for goods other than food, spending would have fallen

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cloud.IQ / “New CallMe button increases inbound sales leads by 10%”

by on September 2, 2012

cloud.IQ, one of the UK’s hottest TechCity start ups today launched its first set of digital marketing apps that aim to open up the integrated marketing world by giving all organisations access to the “big boys marketing toys”.   www.cloud-iq.com

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123-reg takes its advertising on the road this summer

by on July 26, 2012

Leading web hosting company, 123-reg is launching a high-profile outdoor advertising campaign this summer on London buses, capitalising on the increased numbers of visitors to the capital during the 2012 Olympics. The promotion, launched on the 12th July will be supported with an extensive social media campaign.

123-reg is the UK’s leading domain registrar, with over three million domains in the UK, and responsible for registering one in every four .uk domains. The company’s promotional campaigns to date have focused on targeting potential customers online, and for the first time this activity takes it offline to reach a wider audience.

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