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Karmarama wins DMA Grand Prix for Unibet

Karmarama wins DMA Grand Prix for Unibet

by on December 7, 2016

The winners of this year’s DMA Awards have been revealed, with Karmarama and Unibet taking home the Grand Prix for their ‘Luck is no coincidence’ campaign, successfully combining a brave strategy for the business with great creative to deliver fantastic results.

Rachel Aldighieri, MD of the DMA, said: “This year’s DMA Awards included one of the largest fields in its history, which resulted in one of our most diverse shortlists vying for a Gold on the night.

What sets the DMAs apart is the rigour with which we judge each and every campaign. In our eyes a great campaign gets results, sits on rock solid strategy and fizzes with creativity, Karmarama delivered on all these points for Unibet and are a worthy winner of this year’s Grand Prix.” [more…]

Facebook at Work / PR Firm explores new platform as communications & collaboration tool for clients to engage employees

by on December 18, 2015

Weber Shandwick, one of the world’s leading global communications and engagement firms, will be the first global PR firm to pilot Facebook’s enterprise collaboration platform, Facebook at Work.

The test, which will begin today with a portion of the agency’s global employees, is part of Weber Shandwick’s ongoing effort to explore and understand new innovative communications platforms for clients engaging important constituencies, including employees.

[more…]

Fresh marketing news about Silverpop, Dove, Fyber, Ensighten, NSPCC, Amaze, Olanola, Bridge PR, Gartner, AYS Logistics, Ocean Spray and Toucan, Weber Shandwick, Purple WiFi / July 2014

by on July 18, 2014

NSPCC hands PR account to Amaze 

From www.thedrum.com -

The NSPCC has extended its relationship with digital marketing agency Amaze and appointed it as one of four agencies to its PR roster...

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Video : HouseTrip launches significant £2.5 million marketing push

by on May 7, 2014

HouseTrip, the global rental site for holiday homes, is embarking on a £2.5 million consumer marketing drive including TV advertising, as it seeks to turn itself into the foremost brand in the burgeoning travel-tech sector. http://www.housetrip.com/

Founded in 2009, @HouseTrip has rapidly become one of the hottest businesses on the London and European start-up scene, winning a number of awards. It is the only business to be backed by Europe's three largest VC firms, Index Ventures, Balderton Capital and Accel Partners.  The company has doubled in size each year since 2009, with more than six million guest nights' bookings made to date and over 300,000 properties on its books already, the company has its sights set on challenging the biggest names in the holiday sector.

Watch the video. [more…]

‘You up for sharing a roll tonight @Marmite? #BeMySoleMate’ / Young’s Seafood

by on February 15, 2014

We’re not squidding you @marmite. Let’s calamari on and fin-ish what we started! #BeMySoleMate pic.twitter.com/1X2QFXQXgk

Young’s Seafood has today been engaging in some flirty social media conversations with a number of UK brands including Marmite, Hovis, Tetley, Jaffa Cakes, Coca-Cola and Branston Pickle.

The team has been cheekily tweeting brands like Marmite saying ‘You up for sharing a roll tonight @Marmite? #BeMySoleMate’.

To set up a real-time content marketing solution, Weber Shandwick who manage the @YoungsSeafood Twitter feed, has created a social media command centre – a content studio and social conversation monitoring hub – which allows them to respond to conversations immediately.

Here’s a link to the Young’s Seafood twitter feed so you can keep updated on all the Valentine’s Day fun!  https://twitter.com/youngsseafood

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Andrew Barclay is the new marketing director at Zipcar

by on March 24, 2012

Zipcar has announced the appointment of Andrew Barclay as marketing director, and appoints PR agency Weber Shandwick and media agency Universal McCann to help with UK marketing.

[more…]