TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Westfield

“We are increasingly looking for authentic ‘experiences’ when we dine” / Sally Durcan, Hotcow

Advertising campaigns are about more than just advertising lines. Shopping centre Westfield has created an immersive culinary pop-up brand experience to mark the launch of its 2015 dining campaign, The Food Sensation. Over two weekends in February, visitors to The […]

“We are increasingly looking for authentic ‘experiences’ when we dine” / Sally Durcan, Hotcow Read More »