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“We are increasingly looking for authentic ‘experiences’ when we dine” / Sally Durcan, Hotcow

by on April 23, 2015

Advertising campaigns are about more than just advertising lines. Shopping centre Westfield has created an immersive culinary pop-up brand experience to mark the launch of its 2015 dining campaign, The Food Sensation.

Over two weekends in February, visitors to The Tongue Twister were able to experience how their sense of sight, smell and sound influences our perception of taste.

The campaign focused on the fact that we are increasingly looking for authentic ‘experiences’ when we dine – which is evident from the popularity of immersive, sensory restaurants such as Dans le Noir and the Rainforest Cafe.


The Power of Mobile : Fiat uses geo-targeting at The Wall @ Westfield

by on June 24, 2014


Who won the ‘Shopping Centre Marketing Awards’ this time round?

by on May 12, 2012

Marketers from across the retail property industry were rewarded on Thursday evening at the annual shopping centre marketing awards, organised by retail property industry body BCSC.