#whitepaper
The first ever comprehensive report into the social media influence of all footballers in Premier League has revealed that individual players are becoming much more powerful brands than the clubs they play for.
The growth in players usage of Instagram has enabled an evolution in the way fans and players interact and build relationships, and this has been a key factor in the rise of ‘Player Power’.
A new white paper titled ‘The State of SMS’ suggests SMEs and start-ups need to mobilise their marketing if they are to compete with more established brands in the marketplace.
The report, commissioned by Textlocal one of the UK’s leading SMS platforms, predicts a sharp rise in mobile usage as Britain boasts nearly 80m active mobile phones in circulation for the first time, with only 50% of SMEs surveyed currently using SMS as part of their marketing strategies.
A full version of the report can be found by contacting Scarlett@thesourcepartnership.com
The EU’s General Data Protection Regulation (GDPR) is the most stringent and burdensome privacy mandate in the world. The penalty for major violations can be up to 20 million euros or 4% of your company’s annual global revenue.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
