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Marketing tips for the electronics industry

Marketing tips for the electronics industry

by on April 15, 2020

The electronics industry tends to be at the forefront of technology and business trends. However, electronics firms often fall short in marketing.

For example, they may rely too heavily on in-store demos, advertising in store circulars and TV commercials. Here are a few modern marketing tips for the electronics industry.


What is customer communications management (CCM)?

What is customer communications management (CCM)?

by on January 14, 2017

Today, consumer expectations are higher than ever before. They want personalized, relevant communications that are available on-demand and accessible via the device of their choice.

But for large organizations challenged with legacy systems, departmental silos and ever-changing regulations, delivering on the CX promise is easier said than done.


Important news for B2B marketers – Amongst B2B content whitepapers deliver the highest-quality leads

by on August 2, 2015

Research reveals which B2B content types deliver best leads

Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation.

The report was based on data from a survey of 213 senior B2B marketing leaders (primarily located in North America), with 46% working at brands earning more than $1 billion in annual revenue.

Some 84% of respondents say their company creates product brochures; the next most-commonly created content type is slide presentations (79%), followed by whitepapers (78%), and videos (76%).

Research reveals which B2B content types deliver best leads [more…]

How an agency acquired 5 new clients in 6 months via inbound marketing

by on August 30, 2012

Posted by Peter Caputa on Tue, Jul 10, 2012 @ 02:56 PM

As Director of HubSpot's Partner Program for Agencies, I have the pleasure of working with lots of great marketing agencies.

In the past six months, one relatively new partner has done extremely well. Based on their  marketing and sales success in the last few months, I asked Bob Ruffolo , CEO of IMPACT Branding & Design , if I could interview him and share some of his secrets to success. In the past 6 months, his team has accomplished the following feats:

  1. Grown traffic 7x to 14,000 visits/month.
  2. Grown leads 9x to 450 leads/month.
  3. Switched the majority of his clients from one time project clients to recurring revenue retainer clients.
  4. Acquired 6 new retainer clients from inbound leads.