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Will Corry

Mobile ethnography – bridging the gap between actual and reported behaviour

by on February 14, 2012

Emma Bennett, Marketing Manager at SPA Future Thinking reports...Our new mobile ethnography methodology bridges the gap between consumers’ actual and reported behaviour.

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Latest marketing nuggets

by on February 14, 2012

More great nuggets from theMarketingblog , Professor Suzanne Franks , Global Consumer Foodservice Survey 2011 , Jemm Group , AppNexus , Qype , City University London

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Reality Check / How are you drawing attention to your brand?

by on November 1, 2011

 

Where does your attention go when you're travelling from A-B? People rarely look up or down when they are on the move. So how is your message being seen? [more…]