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Women for Women : Ensuring women’s voices are heard

Women for Women : Ensuring women’s voices are heard

by on December 31, 2017

"I remember early in my career that sometimes I would have a thought in my head, but I lacked the confidence to be able to get that thought out," says Nicola Mendelsohn.

"Then I would hear, usually a man, say the point that I had in my head, and I'd kick myself."

Nicola Mendelsohn, Facebook's vice-president for Europe, the Middle-East and Africa, has been described as the most powerful British woman in the tech industry. [more…]

Women for Women : How can we work together to break down the barriers of gender stereotyping?

Women for Women : How can we work together to break down the barriers of gender stereotyping?

by on October 12, 2017

Comment from Josh Krichefski, CEO at MediaCom on Kantar’s latest ‘Winning over Women’ research.

In order to shatter gender stereotypes, brands of all kinds should be engaging women through advertisements based on age, regions, life stages, career aspirations and culture; just like they would with any other audience. [more…]

Women for Women : A brand that has successfully blended lingerie with activewear

by on September 18, 2017

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Women for Women : Bra brand launches a range of nude shades to match different skin tones

by on September 3, 2017

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Women for Women : First UK company to offer “period leave” to its female staff

Women for Women : First UK company to offer “period leave” to its female staff

by on June 16, 2017

Discussions surrounding a lady's time of the month can be taboo or uncomfortable, particularly for us Brits.

But Rebecca Baxter, director of Coexist, hopes to change that with a so-called period policy, allowing female staff to take leave during painful periods.

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American Eagle’s underwear line, Aerie, stopped retouching photos of their models

American Eagle’s underwear line, Aerie, stopped retouching photos of their models

by on May 31, 2017

About a year ago, clothing brand American Eagle's underwear line, Aerie, stopped retouching photos of their models. As their CEO Jennifer Foyle said in a statement, "There is no need to retouch beauty." More

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Women for Women : Natural hair care line Shea Moisture apologises after ‘hair hate’ ad mishap

by on April 27, 2017

Natural hair care line Shea Moisture has been a staple for many black women throughout the years. But last Thursday, a new video from the company surfaced, which had many wondering who exactly their target audience really is.

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A new campaign for the early detection of breast cancer and against censorship.

by on April 20, 2017

MACMA present its new campaign: “Everybody Loves Boobs”, created by DAVID and produced by LANDIA

The agency creatively led by Ferioli and Cubría, present a new campaign for the early detection of breast cancer and against censorship. After the successful campaign “#ManBoobs4Boobs”, which in 2016 explained how to self-exam and observe breasts for signs of cancer featuring a male model to avoid censorship on social media, the Breast Cancer Help Movement (MACMA) introduces a new initiative created by Buenos Aires based agency, David.

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Women for Women : “Secrets to holding a successful business meeting”

Women for Women : “Secrets to holding a successful business meeting”

by on April 17, 2017

Okay, so you’ve started your business and it’s actually gone reasonably well, so far. There have been no major problems, a few hiccups here and there, but you’ve managed to cement your startup into the market and it’s performed well.

However, there will come a time when the nature of the business world will force it to grow to a new level, and you will have to do things that you’ve probably never done before in order to facilitate this growth. [more…]

Women for Women : What new products have you recommended to your mum friends? / Talk to Mums

by on January 26, 2017

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