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Women for Women :  “How to really get into the pants and drawers of consumers” Avril Breen, Pragma Consulting

Women for Women : “How to really get into the pants and drawers of consumers” Avril Breen, Pragma Consulting

by on June 20, 2016

The UK lingerie market is up for grabs.  During the 1980s the market was dominated by Marks & Spencer, which held approximately 50% market share. However, this share has fallen to just 26% as the market place has become more fragmented and consumers’ preferences have changed.

Avril Breen, Pragma Consulting writes ...Recently, we had the privilege of speaking to Janie Schaffer, former Chief Creative Officer at Victoria’s Secret, founder of Knickerbox and renowned 'Knicker Queen' about how she thinks the market has changed and what retailers could do to gain share in this increasingly saturated space.


Women for Women : Belinda Brown: Feminism can only flourish under the protection of real men

by on May 7, 2016

On Woman’s Hour on Wednesday feminists Rebecca Asher and Jack Urwin were discussing their respective books both called Manning Up.

While we know that feminists are forever finding new territories to conquer, Asher’s land grab sounds truly cynical. She has joined the movement within feminism that labels masculinity as ‘toxic’ and which attempts to pathologise, appropriate and control  what it means to be a boy or man.


Women for Women : “Fed up with having to throw another pair of saggy ‘Nora Batty’ tights in the bin?”

by on May 5, 2016

At £22, are these really the perfect tights? Pairs that promise to stay exactly in place due to a more elasticated waistband fly off the shelves

  • British start-up Heist boasts it has 'cracked the perfect pair of black tights'
  • Firm claims they don't sag around the crotch or the knee, and are not itchy
  • Says its hosiery has already proved a hit, generating £10,000 in sales a day
  • £22 tights boast elasticated waistband, no seams and they are hand-sewn


Women for Women : “Top tips for women on public speaking”

by on February 21, 2016

  • Australian Jess Scully gives her top tips for women on public speaking
  • Jess is the Festival Director of Vivid Ideas and Curator of TEDxSydney
  • She says women should take risks to do what they are passionate about
  • She wants more women to say yes to public speaking opportunities
  • [more…]

    Women for Women : UK pin-up Iskra Lawrence is the new #AerieReal role model

    by on February 11, 2016

    US lingerie and loungewear brand Aerie has named longtime #AerieReal girl and UK pin-up Iskra Lawrence as its new #AerieReal Role Model.

    The plus-sized model and National Eating Disorder Association (NEDA) advocate has been modelling with the US brand for one year, starring in its famously unretouched campaigns. She is known for championing body positivity and acceptance.


    Women for Women : Lifestyle bloggers have reviewed ‘works with water’s’ help: clear skin and help: beautify skin supplements

    by on December 20, 2015

    Beauty bloggers share natural skincare secrets

    Over the past six months, many top beauty and lifestyle bloggers have reviewed our help: clear skin and help: beautify skin supplements. Now, in the busy run-up to Christmas, we wanted to share some of their results with you, their skin secrets and the reasons they were so passionate about fitting our natural skincare supplements into their busy schedules.


    Revisit : Women for Women 30+ articles worth checking

    by on December 14, 2015


    Women for Women : How Victoria Beckham won over the fashion world

    by on November 22, 2015


    Women for Women Video : Barbie – Imagine the Possibilities

    by on November 14, 2015

    Hidden cameras capture real reactions to girls imagining everything they might one day become.

    "Okay. This whole video is so cute. At first I watched it as an ad, but then I HAD to go back and watch the whole thing over again bc it was just that adorable"


    Women for Women : Is grey the new black? @KendallJenner rocks the grey trend

    by on October 30, 2015

    Grey is the new black! Mix it up with these grey-on-grey..

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