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word-of-mouth referrals

Marketers ignoring the real value of referrals and word of mouth in customer acquisition

Marketers ignoring the real value of referrals and word of mouth in customer acquisition

by on July 16, 2019

The Data & Marketing Association (DMA) – in partnership with Mention Me – reveals its latest insights into the untapped power of referrals.

According to the ‘Referral Marketing: Are You Creating Customer Advocates?’ report, just one quarter (23%) of organisations currently have referral programmes in place for customer acquisition.

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Constant Contact / Engagement marketing: How small business wins in a socially connected world

by on September 17, 2012

 

Check the infographic for this article - your time will be well spent

While UK small businesses understand the value of engaging with their audience, new research demonstrates that they don’t necessarily recognise when they are doing it well. Enter Engagement Marketing: How Small Business Wins in a Socially Connected World, the latest book from the small business experts at Constant Contact®, Inc.

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