WPP’s Xaxis / A brand will know whether a TV viewer visited its website or “liked” it on Facebook

#GoodRead WPP’s Xaxis Wants to Make Online Video Ads More Like TV adage.com/u/6h0Nkb @xaxistweets @groupmworldwide @cboomerang #RTB — Andy Plesser (@Beet_TV) March 18, 2013

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