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XE.com chooses Exponential for two-year exclusive partnership to monetise app and mobile web inventory

by on November 12, 2014

The world’s favourite currency and rate exchange website, XE.com, has chosen Exponential Interactive to monetise their in-app and mobile web inventory globally in an exclusive two-year deal.

XE.com’s app, XE Currency, launched in 2009, is the world’s most popular foreign exchange app with over 30 million downloads. It’s been used 25 million times in the last two months alone. Around 15% of XE.com’s customers are in the UK.

The XE Currency app is integrating an SDK (software development kit) from @exponentialinc’s mobile engagement division Appsnack into its iOS and Android versions that will manage the ad serving to maximise ad revenues. 

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