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The Clareville Newsletter January 2017 … Company clangers – Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

John Starr, managing director of Clareville PR consultants comments: “While good independent advice couldn’t have prevented all these disasters, for instance the cyber attacks on Yahoo, it could have helped to avoid several of them. “Before any new initiative, and

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PR … Company clangers from 2016 including Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo

John Starr, managing director of Clareville PR consultants comments: “While good independent advice couldn’t have prevented all these disasters, for instance the cyber attacks on Yahoo, it could have helped to avoid several of them. “Before any new initiative, and

PR … Company clangers from 2016 including Southern Rail, Google, BHS, Samsung, Mike Ashley and Yahoo Read More »

Yahoo, AOL and DoubleClick join Microsoft in being issued brand safety seals to reduce online ad misplacement

Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online. Twenty companies have now been issued seals in the UK. Recipients* of the seal have had their

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Movers and Groovers : Sandra Peat becomes Strategy Director at ONE TWO FOUR

ONE TWO FOUR, the international content company has today announced the appointment of Sandra Peat as Strategy Director, a new role at ONE TWO FOUR. The appointment brings strength and depth to ONE TWO FOUR’s content services with a remit

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Latest : Yahoo has confirmed it’s buying the mobile ad exchange Flurry

We are hearing that Yahoo has bought Flurry, a mobile app analytics @FlurryMobile and advertising company. We asked @eMarketer to give us some background on the mobile advertising market and Yahoo’s ad business. Many thanks for their fast response and all

Latest : Yahoo has confirmed it’s buying the mobile ad exchange Flurry Read More »

Paul Frampton writes ‘Brands that invest in communities wellbeing will be safeguarded from real backlash damage’

Paul Frampton writes Havas Media’s 2013 Meaningful Brands study showed brands such as Google and Facebook riding high in the rankings, owing to their strong performance in improving people’s individual sense of well-being. Meaningful Brands and their performance against the

Paul Frampton writes ‘Brands that invest in communities wellbeing will be safeguarded from real backlash damage’ Read More »