@YOCMobileUK
YOC, a leading provider of mobile advertising, has announced the appointment of Adam Gilsenan as Chief Media Consultant.
In a newly created role, Adam will develop client and agency relationships, establish trading agreements and connect YOC to digital trading desks as the company continues to expand its operations in the UK.
Gilsenan is the former Head of Trading at The Mail where he was responsible for dealing in high quality content across the publisher’s group portfolio. He will report in to YOC’s UK Managing Director Mark Wright.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
