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Arena Media has unveiled a campaign for Domino’s wider ‘Pizza Legends’ drive

by on June 4, 2015

Media planning and buying agency, Arena Media, has co-created content with three influential YouTube video bloggers to raise awareness of Domino’s wider ‘Pizza Legends’ initiative.

Launched in March, Pizza Legends is a through the line campaign that brings to life ‘pizza personalisation’, making the process more fun than just functional.

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Procter & Gamble – new global marketing direction with a focus of using storytelling to emotionally engage audiences

by on October 10, 2012

Procter & Gamble’s flagship laundry brand undertakes new global marketing direction

Monday 15th October 2012 sees the launch of My Ariel, a brand new through-the-line marketing campaign from P&G laundry brand Ariel. The campaign hails a new direction for Ariel detergent and Ariel Stain Remover, marking a departure from the historic demo-led, proof of performance campaigns, to a focus of using storytelling to emotionally engage audiences. This approach recognises the shift in the modern consumer’s expectations of new brand campaigns. [more…]