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Which group are most opposed to the use of emojis in brand marketing?

Which group are most opposed to the use of emojis in brand marketing?

by on December 11, 2017

Whilst most Brits are happy to send emojis to friends and family, a new study shows less than half of GB consumers wouldn’t engage with a brand that uses them in its digital marketing


Following the arrival of 70 new emojis on devices across the country this month, new research from marketing automation suite Pure360 has highlighted that while the majority of GB consumers are keen to use these graphics in their messages to friends and family, far fewer are amenable to brands using them in their marketing messages. [more…]

Research : Ad blocking: latest IAB/YouGov stats

Research : Ad blocking: latest IAB/YouGov stats

by on August 17, 2016

Contextual data and insights from the IAB’s latest quarterly report, in conjunction with YouGov.

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JCDecaux expands The South West Network with launch of Putney Bridge Showcase

JCDecaux expands The South West Network with launch of Putney Bridge Showcase

by on June 13, 2016

JCDecaux, the world’s largest Outdoor advertising company, has added Putney Bridge Showcase, a premium large format digital site, to its extensive digital presence in London.

The two screens of The Putney Bridge Showcase will go live today and become the latest addition to the South West Network.

The South West Network is a collection of exclusive digital large format sites in the South West of London, reaching affluent audiences around areas such as Putney, Barnes and Richmond. The new Putney Bridge Showcase will attract 1.4 million additional impressions over a two-week period. (Source: DFT)

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Research : IAB/PwC: Digital Adspend grows at fastest rate for 7 yrs as homes hit 8+ internet-devices

by on April 14, 2016

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“Rise from 18% to 22% of British adults online using ad blockers” – IAB UK

by on March 1, 2016

Here's the latest report from the IAB and YouGov on levels of ad blocking in the UK:

  • Rise from 18% to 22% of British adults online using ad blockers
  • Over half using ad blocking software would turn it off to access content they want
  • Industry committed to developing better advertising experience through IAB LEAN principles

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No texts please, we’re British: New research from YouGov, Ricoh and UCL reveals workers are too polite to text their bosses

by on November 24, 2015

While most employees are comfortable using email, only half feel the same about instant messenger tools, just 60 per cent about SMS and of those that talk to colleagues using it a third are uncomfortable using social media.

Poll also exposes that senior employees have even approved sub-standard work to avoid upsetting their colleagues [more…]

Research : IAB and YouGov reveal a small rise in the number of Britons blocking online ads

by on November 11, 2015

  • Small rise from 15% to 18%, propensity to block decreases with age
  • 40%’s main motivation isn’t to block all ads
  • Less interference and fewer ads are main ways to stem ad blocking

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The IAB Believes…in online privacy

by on August 21, 2015

Statement from IAB UK .. As the internet continues to become more entrenched in our everyday lives so the notion of privacy becomes all the more important.

User privacy is a challenge that all organisations – big or small - operating in a digital world need to address, not least as this world is about to get a whole lot more complicated with the advent of the so-called ‘Internet of Things’.

The IAB believes in privacy. For many years now, advertising has been at the forefront of the digital privacy debate and the IAB has been working with its industry partners across Europe and beyond to provide ways for people to safeguard it.

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The IAB Believes…in an ad-funded internet

by on August 20, 2015

Statement from IAB UK

The IAB UK outlines how ad blocking prevents brands and publishers from reaching their audiences with effective and relevant communications and content

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CIM reveals widespread confusion over food labelling

by on March 24, 2014

Marketers urged to answer consumer calls for more information and step-up education efforts

London, 21 March: The Chartered Institute of Marketing (CIM) are urging food and drink marketers to answer consumer calls for more information on the products they sell. Despite the introduction of a standardised traffic light food labelling system in 2013, there remains confusion leaving consumers at risk of making poor choices around healthy eating.

These are the findings of a study commissioned by The Chartered Institute of Marketing (CIM).  @CIMinfo The research, conducted by @YouGov and supported by the Marketing Trust, explores both consumer and industry attitudes towards food labelling.

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