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Social media platforms provide businesses with a huge opportunity to improve consumer trust, according to new research by Trustpilot, the global online reviews platform.
Over a quarter of respondents (29%) say brands that are active on social media are more “human”, meaning they appear more approachable and helpful by having real conversations with customers online. Additionally, 31% of people trust brands more when the company has conversations with people on social media, and 20% check a brand’s social media presence when they are thinking about making their first purchase with the company. [more…]
Docusol, the children’s constipation relief brand, has launched a new animated film featuring a singing and guitar-playing nappy, as part of its “Make A Nappy Happy” campaign.
The online film, promoting Docusol Paediatric Solution for babies and created by McCann HumanCare, tells the story of an unhappy nappy who dreams of one day being filled.
The film is launching on YouTube and is also running on the newly created Docusol website, created by McCann HumanCare, and will be seeded to mums with young children through a targeted media campaign which will launch within the next month. [more…]
International travel presenter Ian Wright is on a mission to seek out and lick the dirtiest locations in Europe for The Lick-hiker’s Guide to Inner Strength, a campaign that promotes the virtues of Gefilus, a probiotics range by innovative dairy, Valio.
Created by hasan & partners Helsinki the 25-minute documentary sees Wright’s tongue come into contact with places that harbour bad bacteria - all in the name of testing immunity, gut health, and science. These include a Russian public toilet and underground station, a Finnish kindergarten, Swedish river, €10 note, London’s Piccadilly Circus and Tottenham Hotspur FC. [more…]
Lewis Hilsenteger of Unbox Therapy, one of YouTube’s most popular unboxers, has released a video of his biggest ever unboxing quest – the reveal of [more…]
Danone is launching a major TV and online campaign for its new Light & Free Greek-style yogurt brand.
The campaign, created by RKCR/Y&R in conjunction with digital agency Versus, will run across TV, Facebook, YouTube, Instagram and outdoor from Monday, May 16th.
- BT Sport’s average peak audience was just 200,000 for this year’s Champion’s League playoffs
- Compared to ITV’s whopping 4.4 million viewers in 2015
- YouTube is perfect outlet for BT Sport as ideo content expected to make up a huge 69% of all consumer Internet traffic in 2017
Brand engagement is key to Debenhams’ [IRDX RDEB] mission of expanding ecommerce to 30% of all sales, from 14% in 2015.
Some 40% of those internet sales were via mobile, with conversion through these devices up by 10% in 2015.
Hootsuite, the most widely used platform for managing social media, today announces video integrations with YouTube, Facebook, Twitter, and Instagram.
Now organizations can easily manage their videos from a single platform, reducing complexity and increasing reach across social channels to improve engagement with customers. [more…]
A group of talented child performers who specialise in covers of musical theatre songs are taking YouTube by storm, and their channel has now hit [more…]
A group of talented child performers who specialise in covers of musical theatre songs are taking YouTube by storm, and their Disney medley mashup video has today hit the 2 million view mark.
Twenty-three singers from Spirit Young Performers' Company perform the medley, which features songs from films such as The Lion King, Aladdin, Beauty and the Beast, High School Musical and Frozen and it has proved hugely popular with the international fanbase of this London weekend stage school.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
