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How advertisers can mitigate SDK Spoofing, the newest mobile ad fraud threat

How advertisers can mitigate SDK Spoofing, the newest mobile ad fraud threat

by on January 26, 2018

by Andreas Naumann, Adjust Fraud Specialist

New year, new ways that fraudsters are trying to steal data and revenue from advertisers.

This year, “SDK Spoofing” is the latest form of mobile performance fraud that consumes an advertiser’s budget by generating legitimate-looking installs without any real installs occurring. This type of fraud evolved very quickly and dramatically during the course of 2017.

Fraudsters utilize a real device without the device’s user actually installing an app. SDK spoofing, also known as replay attacks, is now harder to spot than fake installs generated in emulation or install farms, as the devices used in this scheme are real and therefore normally active and spread out. [more…]

“Affiliate Window and zanox – perfectly suited for our affiliate marketing aspirations at Hyatt”

by on October 23, 2013

Affiliate Window Launches New Relationship with Hyatt Hotels & Resorts to Support the Company’s Global Affiliate Marketing Program

Hyatt Hotels & Resorts has appointed award-winning performance network Affiliate Window for the launch of a global affiliate marketing program.

Hyatt Hotels & Resorts plans to launch and expand its performance marketing activity into new markets with a focus on a truly global publisher community offering the greatest reach and diversity.  Affiliate Window, part of the zanox Group, has an extensive international reach with 13 offices worldwide, which aligns with Hyatt’s global brand presence.

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