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ZenithOptimedia

Kim Kardashian – This ‘purity’ claim is the ultimate in publicity / adconnection

adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the great (or very poor) performances we see in the news every day…by Catherine Becker, […]

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adconnection CEO Catherine Becker – asks if the Greek debt crisis provides the ultimate lesson in media negotiation and handling multiple opposing interests…

“What makes the situation so interesting is that the new Greek leader Alexis Tsipras is having to negotiate when he has previously promised so much to his country, while simultaneously having to stave off bankruptcy” adconnection is the leading performance

adconnection CEO Catherine Becker – asks if the Greek debt crisis provides the ultimate lesson in media negotiation and handling multiple opposing interests… Read More »

Movers and Groovers : ZenithOptimedia’s chief data officer moves to EMEA role at RadiumOne

Here’s a Movers and Groovers’ story on a senior executive from the agency world moving to a programmatic company, which is symbolic of two things: (1) the increasing need for the ad tech industry to ‘speak the language’ of agencies and brands and

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#adtech_london Latest Tweets : Ryanair, @ZenithOptimedia, @AD2ONEUK

5 @Ryanair return flights to give away each day this week #adtech_london today (& turn up) http://t.co/6OoJzFMgX1 pic.twitter.com/1iaFZuw0JW — Will Corry (@slievemore) October 9, 2014

#adtech_london Latest Tweets : Ryanair, @ZenithOptimedia, @AD2ONEUK Read More »

First annual International Media Image Survey – what the industry really thinks of media agencies and media owners alike

In the media sector, reputation plays a hugely important role in selecting the right media partners.  This is why BSBMedia and The Vision Network have launched the first annual International Media Image Survey (I-MIS), a unique study, run in conjunction

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