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Newcast appointed as digital agency for Seriously Strong, President and Galbani brands

by on August 24, 2015

Newcast, the branded content division of ZenithOptimedia, has been appointed by Seriously Strong, President and Galbani, some of the UK’s leading cheese brands, to be [more…]

Kim Kardashian – This ‘purity’ claim is the ultimate in publicity / adconnection

by on June 28, 2015

adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the great (or very poor) performances we see in the news every day...by Catherine Becker, adconnection

Much of the talk at Cannes this week was about Kim Kardashian's claim that although she undeniably sells out on many things, she nonetheless insists that all her contracts with brands include provisions to prevent them from influencing her social media output.

With over 27 million followers she has her own brand to protect - and she doesn't want to devalue her personal product by coming across as over-promoting someone else's products. [more…]

adconnection CEO Catherine Becker – asks if the Greek debt crisis provides the ultimate lesson in media negotiation and handling multiple opposing interests…

by on June 27, 2015

"What makes the situation so interesting is that the new Greek leader Alexis Tsipras is having to negotiate when he has previously promised so much to his country, while simultaneously having to stave off bankruptcy"

adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the news every day, if you know where to look. CEO Catherine Becker, asks if the Greek debt crisis provides the ultimate lesson in media negotiation and handling multiple opposing interests...

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Uniqlo hands UK media account to ZenithOptimedia

by on June 22, 2015

ZenithOptimedia has been appointed by Uniqlo as its media agency in the UK following a competitive pitch.

ZenithOptimedia has achieved a rare feat in prising business out of the7stars, picking up Uniqlo after a competitive pitch. The review for the Japanese casual clothing brand was led by Ben Cook, its brand marketing manager. [more…]

Movers and Groovers : ZenithOptimedia’s chief data officer moves to EMEA role at RadiumOne

by on June 10, 2015

Here's a Movers and Groovers' story on a senior executive from the agency world moving to a programmatic company, which is symbolic of two things:

(1) the increasing need for the ad tech industry to 'speak the language' of agencies and brands and

(2) the increasing importance and attractiveness of ad tech co's in the ad industry.

[more…]

#adtech_london Latest Tweets : Ryanair, @ZenithOptimedia, @AD2ONEUK

by on October 9, 2014

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Performics appointed lead digital marketing agency for Staples across Europe

by on September 24, 2014

Performics has been awarded the account for all paid search and digital display activity for @StaplesUK across Europe, following a competitive pitch.

Staples, the world’s largest office products company and third largest internet retailer, http://www.staples.co.uk/ was looking for the best possible partner to understand customers’ online shopping needs and evolve to the next level of its digital expansion.

[more…]

Movers and Groovers : Performics have announced the promotion of Michael Kahn to the position of Chief Executive Officer

by on June 2, 2014

Performics, the world leading performance marketing agency, today announced the promotion of Michael Kahn to the position of Chief Executive Officer, Performics - Worldwide.

He succeeds Daina Middleton who has accepted a senior role at Twitter.

Michael Kahn was formerly Worldwide President with responsibility for business development and leading key clients.

More Movers & Groovers

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Performics EMEA wins Best Agency at European Search Awards 2014

by on April 10, 2014

Performics EMEA @Performics_EMEA has beaten off stiff competition from search and digital agencies across the region to win the most coveted search award in the region: Best Agency at the European Search Awards. This is the second time that ZenithOptimedia’s performance marketing network has won Best Agency of the Year at the European Search Awards, having picked up this prestigious award in 2012.

At the gala ceremony in Reykjavik, Performics Spain also won Best Use of Social Media in a Search Campaign for their work with Toyota.

The European Search Awards (www.europeansearchawards.com) is an international competition that celebrates the very best in paid and organic search, digital and content marketing in Europe. The awards are now in their third year and Performics EMEA has won awards every year since the competition’s inception. [more…]

Day in the life of a grad media planner

by on October 27, 2013

What does exactly does a media planner do between their pyjamas and dinner? Navneet Aulakh, media planner at ZenithOptimedia, tells all... 

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