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Caution: Bunnies and flowers

by on March 9, 2015

It’s been a long time since there was a notable or memorable Mentos commercial. This one may just break that streak. It’s filled with overwhelming cuteness followed by a car crash caused by a bunny with a bow.

This ad from BBH London for Mentos NOWMints is funny—perfectly paced, surprising, silly, and close enough to making sense that it actually serves the brand, especially because it’s so memorable.