Taylor Swift Bad Blood

by Will Corry on June 11, 2015

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Blockchain Technology in Social Media: The Benefits

With the rise of Blockchain technology, there are new opportunities for businesses to use this innovative platform to improve their social media marketing. Blockchain offers a way to securely and transparently track data used in social media campaigns. In this [more…]

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A 4-Item Checklist To Mapping Out An Effective UX Strategy

The UX (User Experience) strategy is essentially the backbone of your user experience design. It guides all the decisions you make, from information architecture and interaction design to visual design. And as such, it should [more…]

B2B email marketing – here’s how to stop your marketing emails going to spam

Approximately half of the email communication on the planet in January 2021 was spam, according to Statista.

Given these metrics, it is no surprise that spam filters are working overtime to ensure our inboxes are [more…]

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A robust digital marketing strategy is key to business success in today's social climate.

Businesses usually do very well in the digital space due to an excellent, well-thought-out plan that fits the brand and [more…]

How call tracking and analytics can improve overall marketing performance

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Marketing and call tracking are both powerful business tools, but when used in tandem – can provide unique insight to influence your marketing and sales strategy.

The purpose of marketing is to educate and [more…]

SEO and Quality Content – Striking the Right Balance

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There has always been a sort of push-and-pull in content strategy between the need for the production of high-quality writing and the generation of Google-friendly content. Does securing the desired spot on a SERP [more…]

CX Trends Marketers Need To Consider In 2022

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Customer experience (CX) has been an aspect of marketing greatly impacted by the ongoing effects of the coronavirus crisis, not least because consumer expectations have fluctuated and changed wildly in a comparatively short space [more…]