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Why the participant marketing model will dominate performance marketing disciplines in the years ahead / Daina Middleton, CEO, Performics

by on November 28, 2012

The Participant Marketing Model and Performance by Daina Middleton, CEO, Performics

My previous posts covered the history of consumerism and the need to change marketing’s vocabulary to better reflect its participatory nature today. Now, let’s look at the new reality of marketing in the digital era and discuss why the participant marketing model will dominate performance marketing disciplines in the years ahead.   Contact Daina at daina.middleton@performics.com.

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