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Silver Surfers 2.0 as over-55s make permanent switch to online shopping

Silver Surfers 2.0 as over-55s make permanent switch to online shopping

by on June 21, 2020

Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -

More than a third of over-55s say they will permanently switch to online shopping for clothes, food, fitness and gardening equipment as a result of the coronavirus pandemic, according to in-depth research from Rare: Group.

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Shopify: Ultimate guide for new online stores

Shopify: Ultimate guide for new online stores

by on June 17, 2020

Shopify is by far one of the most well-known and popular eCommerce platforms available.

Over a million sellers use Shopify and that number is only growing. If you are a new online store and have just launched a Shopify account, be sure to check out this hand list to optimise your store for 2020.

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Helpful tips on how to make your guest posts more SEO-friendly in 2020

Helpful tips on how to make your guest posts more SEO-friendly in 2020

by on April 17, 2020

So, it’s no secret that guest posts are great ways to bring attention to your business…

But if your efforts seem to either not produce any results or aren’t producing the results you wanted, then you’ve got your investigative work cut-out for you.

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Victoria’s Secret goes private / Sales have faltered from 2015

Victoria’s Secret goes private / Sales have faltered from 2015

by on February 21, 2020

Victoria’s Secret is set to be taken private as a controlling stake in the business is acquired by investment firm Sycamore Partners.

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How to optimise your marketing campaign for niche interests

How to optimise your marketing campaign for niche interests

by on February 15, 2020

A great product is not one that's loved by everyone.

You have a target audience, a customer persona and a niche that your product/service belongs to. 

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How to save money on international transfers?

How to save money on international transfers?

by on December 16, 2019

If you are running an international business, you are most likely making a lot of international payments. You may hire people from foreign countries or set up deal with other companies.

However, international bank wire fees are too high and even though PayPal is the current industry standard its fees aren't the cheapest too. So, what can be done to save some money on sending money abroad frequently?

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The 5 areas all successful dropshipping professionals should focus on

The 5 areas all successful dropshipping professionals should focus on

by on December 3, 2019

The world of eCommerce is going to continue to grow with the deliveries coming more quickly than in previous years.

The possibility of automation of purchasing certain items like that of groceries has already been explored.

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Online shopping with ASP.Net

Online shopping with ASP.Net

by on November 12, 2019

In terms of web development there are many terms bandied around where you kinda know what they are but aren't 100% certain. .Net, and more specifically ASP.Net, are two such terms.

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“Good artists copy…great artists steal”

“Good artists copy…great artists steal”

by on October 28, 2019

It’s a cliche quote and many people use it, but when Steve Jobs said:

“Good artists copy...great artists steal.”

We had to think about our own work here at The Good Marketer and where our ideas have come from - other people and businesses.

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