From a consumer perspective, holiday marketing is pure fun and festivity, but for businesses, it’s months of meticulous planning, the results of which are often critical to a brand’s success. This is the case now more than ever due to …
How Soon Should Brands Begin Promotions for Holiday Marketing? Read More »
Let me tell you a little secret…recently I’ve been working with both marketing and finance, telling the finance department one thing, and the marketing department something else. Because, though they are both working toward the same objective, which is growing …
A love-hate relationship: How to make your CFO fall in love with marketing Read More »
The changing landscape of B2B marketing presents multiple challenges for organisations in understanding the impact of their work and effectively allocating budgets to the right channel. To address this issue, data and programmatic expert, Crimtan has unveiled a new approach …
How companies need to measure in today’s digital world Read More »
Calls to Action (CTAs) are crucial in marketing, as they provide a clear message and instruction for what potential customers should do next. With emails with just a single CTA increasing clicks by 371%, this shows the effectiveness of their …
If you’re a demand gen marketer, you’ve probably heard vendors speak to metrics like customer reach and database size. You’ve also likely heard them use terminology like “partner networks” and/or “proprietary database” – like any industry, it can be easy …
Top Opportunities and Risks of Working with a Partner Network Read More »
Over the course of the last couple of years, the social commerce sector, an emerging sector with the e-commerce industry, has witnessed an extreme increase in growth. In the United Kingdom alone, our Digital 2023 report found that 84.4% of …
Did #tiktokmakeyoubuyit? The Social Commerce Trends taking the UK by storm Read More »
Many businesses are going to start feeling the squeeze. For some, the first instinct is to focus on retaining customers. However, it’s far safer to focus on growth. Here, we break down the key corner stones of a digital growth …
Stability through growth: How brands can withstand an economic downturn. Read More »
With the E-commerce Berlin Expo being just a month away, the agenda for the event has recently been released. The one-day event will be packed with informative talks, presentations, workshops and panel discussions from notable industry players. It already …
If You Miss It, You Miss Out: EBE 2023 Agenda Released Read More »
Over half (56%) of Brits have switched from a favourite brand they were loyal to due to increased inflation and the cost of living crisis, while one in five shoppers (19%) agree that they can “no longer afford to be loyal”. That’s according to the second annual Emarsys Customer …
The cost of doing business: one in five Brits “can’t afford to be loyal” Read More »
In today’s post pandemic world, there have never been as many opportunities for eCommerce brands to boost sales. By the same token, there has never been as much competition either. As we fast approach the holiday season, brands are turning …
Thrive this holiday shopping season with proven eCommerce strategies Read More »
