How AI Will Change the Design Experience for Your Direct Mail Approximately four million businesses have incorporated AI into their operations, leveraging it for tasks like process automation and customer service. Its potential extends to marketing strategies, transforming digital printing …
With 7 million apps available for users to choose from, and 1,828 apps launched per day on Google Play alone, competition in the market is fierce. Launching your app onto the app store is the first major step, but how do you make sure that …
How to get your PR & marketing strategy ready for an app launch Read More »
70% of business executives believe that AI will enable companies to widen the scope of the roles of knowledge worker. Most of the business executives (96%) recognise that generative AI is the main topic in UK boardrooms, with the majority …
48% of executives see the most potential for AI in marketing Read More »
From a consumer perspective, holiday marketing is pure fun and festivity, but for businesses, it’s months of meticulous planning, the results of which are often critical to a brand’s success. This is the case now more than ever due to …
How Soon Should Brands Begin Promotions for Holiday Marketing? Read More »
Let me tell you a little secret…recently I’ve been working with both marketing and finance, telling the finance department one thing, and the marketing department something else. Because, though they are both working toward the same objective, which is growing …
A love-hate relationship: How to make your CFO fall in love with marketing Read More »
Latest UK ONS figures show that retail sales volumes increased by 0.3% over the last month, following an increase of 0.5% in April showing that UK shoppers are continuing to spend despite the rise in inflation. However, with the interest …
The changing landscape of B2B marketing presents multiple challenges for organisations in understanding the impact of their work and effectively allocating budgets to the right channel. To address this issue, data and programmatic expert, Crimtan has unveiled a new approach …
How companies need to measure in today’s digital world Read More »
At one point or another, we’ve all walked into a store and noticed a new product range that perfectly matches the season. Think about it… Perhaps it was the pumpkin spice latte at your favourite coffee shop as soon as …
Seasonal Product Sampling and How to Time New Product Introductions Read More »
Calls to Action (CTAs) are crucial in marketing, as they provide a clear message and instruction for what potential customers should do next. With emails with just a single CTA increasing clicks by 371%, this shows the effectiveness of their …
If you’re a demand gen marketer, you’ve probably heard vendors speak to metrics like customer reach and database size. You’ve also likely heard them use terminology like “partner networks” and/or “proprietary database” – like any industry, it can be easy …
Top Opportunities and Risks of Working with a Partner Network Read More »
