TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Lead Article

Better connect with customers using AI

How AI Will Change the Design Experience for Your Direct Mail Approximately four million businesses have incorporated AI into their operations, leveraging it for tasks like process automation and customer service. Its potential extends to marketing strategies, transforming digital printing …

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48% of executives see the most potential for AI in marketing 

70% of business executives believe that AI will enable companies to widen the scope of the roles of knowledge worker. Most of the business executives (96%) recognise that generative AI is the main topic in UK boardrooms, with the majority …

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A love-hate relationship: How to make your CFO fall in love with marketing

Let me tell you a little secret…recently I’ve been working with both marketing and finance, telling the finance department one thing, and the marketing department something else. Because, though they are both working toward the same objective, which is growing …

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Top Opportunities and Risks of Working with a Partner Network

If you’re a demand gen marketer, you’ve probably heard vendors speak to metrics like customer reach and database size. You’ve also likely heard them use terminology like “partner networks” and/or “proprietary database” – like any industry, it can be easy …

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