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Authenticity – It’s Only a Trap if You Make it a Trap

by on April 22, 2022

Companies Face Backlash for Only Partially Halting Operations in Russia

“Authenticity” has been the buzzword of choice for the last decade or so. It’s not [more…]

Optimising lead generation: 5 considerations for marketers

by on April 21, 2022

Lead generation is of course vital for business success. However, many companies are still spending time on ‘bad leads’ that are unlikely to convert. Marketers [more…]

Play Before Buying Drives App Engagement 

by on April 14, 2022

If 2021 was the year of GDPR privacy protection, 2022 is the year for ad creative optimisation. With Apple taking way access to IDFA and [more…]

2021 STRONGEST YEAR EVER FOR UK’S AD MARKET

by on January 28, 2022

Record 26.4% growth put market value at an estimated £30bn last year,

with advertising spend now set to reach £32bn in 2022

The latest Advertising [more…]

5 must-have tools for a successful digital marketing campaign

5 must-have tools for a successful digital marketing campaign

by on July 12, 2020

Since the inception of the internet, digital marketing has dominated the marketing domain across the world.

Today, digital marketing is used all over the place and its impact can be felt across all digital platforms, be it blogs, web, social media, mobile applications etc.

[more…]

Home Decoration – Why you need the experts doing the job

Home Decoration – Why you need the experts doing the job

by on July 10, 2020

When it comes to home decoration, anyone can pick up a brush and paint, but we all are aware that it is a demanding and stressful job.

Opposed to attempting the task yourself, it is highly recommended that you hire a professional to avoid mistakes that may leave your house's interior or exterior looking unattractive.

[more…]

Wristwatch Laughter Spot : “What he had witnessed during the night”

Wristwatch Laughter Spot : “What he had witnessed during the night”

by on July 6, 2020

A young lad woke in the small hours needing to use the bathroom.

He walked into his parents room as was his habit and came [more…]

Why you should hire an SEO consultant in London

Why you should hire an SEO consultant in London

by on June 29, 2020

Are you running an online business in London? When it comes to ensuring the overall success of your online business, the importance of SEO cannot be undermined.

SEO –Search Engine Optimization, is of utmost importance. Search Engine Optimization is crucial when it comes to improving the ranking of your site on the leading search engines.

[more…]

The importance of digital marketing for the higher education

The importance of digital marketing for the higher education

by on June 25, 2020

Nowadays, when looking for an educational institution to apply to, future students resort to the Internet.

So, it is necessary to use opportunities to advertise educational services digitally.

And it doesn't matter if you want to attract new traffic to the website of the educational institution, or you want to advertise educational services - the approaches and principles are almost identical.

[more…]

International Marketing – a guide

International Marketing – a guide

by on June 24, 2020

Your brand is doing exceptionally well in the local market and you feel it is time to go global.

Therefore, you need a strategy to market your product internationally. International marketing is, in a nutshell, selling your product to customers in more than one country.

[more…]