TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

featured item

Better connect with customers using AI

How AI Will Change the Design Experience for Your Direct Mail Approximately four million businesses have incorporated AI into their operations, leveraging it for tasks like process automation and customer service. Its potential extends to marketing strategies, transforming digital printing …

Better connect with customers using AI Read More »

A love-hate relationship: How to make your CFO fall in love with marketing

Let me tell you a little secret…recently I’ve been working with both marketing and finance, telling the finance department one thing, and the marketing department something else. Because, though they are both working toward the same objective, which is growing …

A love-hate relationship: How to make your CFO fall in love with marketing Read More »

Top Opportunities and Risks of Working with a Partner Network

If you’re a demand gen marketer, you’ve probably heard vendors speak to metrics like customer reach and database size. You’ve also likely heard them use terminology like “partner networks” and/or “proprietary database” – like any industry, it can be easy …

Top Opportunities and Risks of Working with a Partner Network Read More »

Did #tiktokmakeyoubuyit? The Social Commerce Trends taking the UK by storm

Over the course of the last couple of years, the social commerce sector, an emerging sector with the e-commerce industry, has witnessed an extreme increase in growth. In the United Kingdom alone, our Digital 2023 report found that 84.4% of …

Did #tiktokmakeyoubuyit? The Social Commerce Trends taking the UK by storm Read More »