How AI Will Change the Design Experience for Your Direct Mail Approximately four million businesses have incorporated AI into their operations, leveraging it for tasks like process automation and customer service. Its potential extends to marketing strategies, transforming digital printing …
From a consumer perspective, holiday marketing is pure fun and festivity, but for businesses, it’s months of meticulous planning, the results of which are often critical to a brand’s success. This is the case now more than ever due to …
How Soon Should Brands Begin Promotions for Holiday Marketing? Read More »
Let me tell you a little secret…recently I’ve been working with both marketing and finance, telling the finance department one thing, and the marketing department something else. Because, though they are both working toward the same objective, which is growing …
A love-hate relationship: How to make your CFO fall in love with marketing Read More »
Image Coming out of the pandemic, brands in the retail and charity sectors have been faced with renewed economic challenges. Interest rates are at their highest level since the 2008 financial crash, driving additional costs throughout retailers’ supply chains and …
Who and How: The Million Dollar Marketing Questions Read More »
At one point or another, we’ve all walked into a store and noticed a new product range that perfectly matches the season. Think about it… Perhaps it was the pumpkin spice latte at your favourite coffee shop as soon as …
Seasonal Product Sampling and How to Time New Product Introductions Read More »
Calls to Action (CTAs) are crucial in marketing, as they provide a clear message and instruction for what potential customers should do next. With emails with just a single CTA increasing clicks by 371%, this shows the effectiveness of their …
If you’re a demand gen marketer, you’ve probably heard vendors speak to metrics like customer reach and database size. You’ve also likely heard them use terminology like “partner networks” and/or “proprietary database” – like any industry, it can be easy …
Top Opportunities and Risks of Working with a Partner Network Read More »
Over the course of the last couple of years, the social commerce sector, an emerging sector with the e-commerce industry, has witnessed an extreme increase in growth. In the United Kingdom alone, our Digital 2023 report found that 84.4% of …
Did #tiktokmakeyoubuyit? The Social Commerce Trends taking the UK by storm Read More »
New UK research has revealed that many UK companies are choosing to outsource marketing to external media agencies or freelancers rather than run marketing in-house. A survey of over a thousand workers carried out by digital marketing agency, Marketingsignals revealed …
UK companies outsourcing their marketing departments Read More »
The year is 1971. The UK has just banned racial discrimination in public places. Coca-Cola seizes on the cultural moment by releasing its ‘Hilltop’ ad, featuring over 65 people of different races and nationalities. It receives over 100,000 letters of …
The secret weapon to driving representative advertising – at scale Read More »
