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The importance of digital marketing for the higher education

Nowadays, when looking for an educational institution to apply to, future students resort to the Internet. So, it is necessary to use opportunities to advertise educational services digitally. And it doesn’t matter if you want to attract new traffic to …

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How transcription can improve your video SEO

Digital video content holds a lot of potential for optimised content if you have it transcribed. 83% of marketers reportedly believe that video content is growing in importance. This astonishingly large chunk of the industry can already see the benefits …

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WPNC unveils new DRTV and online fundraising drive for London’s Air Ambulance Charity

WPNC has created a new fundraising campaign, Every Second Counts, for London’s Air Ambulance Charity. It features a DRTV ad and supporting online campaign. The aim is to raise awareness of the charity’s work treating critically injured people at the …

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Think like a human : How B2B brands can become better storytellers

Simon Cliffe, Founder and Director Branch Road writes …. Stories have been used for as long as we can remember. They’ve framed our cultures, shaped our societies and influenced our behaviour. However, despite storytelling being such an innate human ability, …

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