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Understanding video formats can be a bit difficult, especially when it involves the more technical aspects.
However a good place to start is by getting to know some of the more common misconceptions – and why they aren’t accurate.
Events : Ingenuity London, the UK’s leading business development consultancy, today announces the launch of its first ever European new business event in Amsterdam on 5th June.
Following success in the UK, the event will focus on video content, aiming to facilitate opportunities for brands and agencies in this area.
![[Video] : “Making fun of the ridiculous ways coffee is often marketed”](https://www.themarketingblog.co.uk/wp-content/uploads/2019/03/mccafe-leo-hed-page-2019-205x137.jpg "[Video] : “Making fun of the ridiculous ways coffee is often marketed”")
When you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps.
Or maybe something in the Nespresso vein of incredibly attractive people sipping while staring philosophically into the distance.
From time to time you will probably find yourself having to resize your marketing videos.
In some cases it may be to prepare them to be uploaded to different platforms, while in others it may be to create different versions that are optimized for certain resolutions.
London-based DRTV and digital agency WPN Chameleon [WPNC] @WPNChameleon has created the first DRTV ad for French animal charity Fondation 30 Millions d’Amis.
![[Watch] Just Eat is back with its traveler of the future in a new campaign created by Buzzman](https://www.themarketingblog.co.uk/wp-content/uploads/2019/01/JUST-EAT_2-1-205x137.jpg "[Watch] Just Eat is back with its traveler of the future in a new campaign created by Buzzman")
Just Eat France has launched a new creative campaign travelling back in time with two 30 second TV adverts starring its popular character from the future, Max.
In the two adverts, directed by Jean-Baptiste Saurel, Max makes a sensational comeback with his iconic fridge.
A London-based media startup that creates viral videos which generate billions of views every month has raised £3m in its first round of funding.
As a marketer you don’t need to be familiar with all the many video formats out there – but you should be aware of the more popular options.
That is because you will probably need to distribute videos in various ways, and knowing more about the more common video formats and when they should be used could make it easier.
Although the video formats that are frequently used do change from time to time, as of right now the 4 common video formats marketers need to know are:
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
