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In 2019, more than 85% of businesses publish video content – up from 75% in 2018

by on June 10, 2019

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3 misconceptions you need to know about video formats

3 misconceptions you need to know about video formats

by on May 28, 2019

Understanding video formats can be a bit difficult, especially when it involves the more technical aspects.

However a good place to start is by getting to know some of the more common misconceptions – and why they aren’t accurate.

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Ingenuity London launches acclaimed new business event in Amsterdam

Ingenuity London launches acclaimed new business event in Amsterdam

by on May 7, 2019

Events : Ingenuity London, the UK’s leading business development consultancy, today announces the launch of its first ever European new business event in Amsterdam on 5th June.

Following success in the UK, the event will focus on video content, aiming to facilitate opportunities for brands and agencies in this area.

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[Video] : “Making fun of the ridiculous ways coffee is often marketed”

[Video] : “Making fun of the ridiculous ways coffee is often marketed”

by on March 22, 2019

When you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps.

Or maybe something in the Nespresso vein of incredibly attractive people sipping while staring philosophically into the distance.

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3 tips to resize marketing videos more effectively.. + video

3 tips to resize marketing videos more effectively.. + video

by on March 21, 2019

From time to time you will probably find yourself having to resize your marketing videos.

In some cases it may be to prepare them to be uploaded to different platforms, while in others it may be to create different versions that are optimized for certain resolutions.

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WPN Chameleon unveils first DRTV ad for French animal charity 30 Millions d’Amis

WPN Chameleon unveils first DRTV ad for French animal charity 30 Millions d’Amis

by on January 25, 2019

London-based DRTV and digital agency WPN Chameleon [WPNC] @WPNChameleon  has created the first DRTV ad for French animal charity Fondation 30 Millions d’Amis.

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[Watch] Just Eat is back with its traveler of the future in a new campaign created by Buzzman

[Watch] Just Eat is back with its traveler of the future in a new campaign created by Buzzman

by on January 9, 2019

Just Eat France has launched a new creative campaign travelling back in time with two 30 second TV adverts starring its popular character from the future, Max.

In the two adverts, directed by Jean-Baptiste Saurel, Max makes a sensational comeback with his iconic fridge.

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Startups : Which company raised £3m in its first round of funding?.. hint – viral videos

by on December 10, 2018

A London-based media startup that creates viral videos which generate billions of views every month has raised £3m in its first round of funding. 

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4 common video formats that marketers need to know

4 common video formats that marketers need to know

by on December 3, 2018

As a marketer you don’t need to be familiar with all the many video formats out there – but you should be aware of the more popular options.

That is because you will probably need to distribute videos in various ways, and knowing more about the more common video formats and when they should be used could make it easier.

Although the video formats that are frequently used do change from time to time, as of right now the 4 common video formats marketers need to know are:

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Funny horses snowball fight – Clydesdale Budweiser ad … a great oldie but goldie

by on November 26, 2018

An oldie but goldie. This one is from a few years back - but it is Christmas.

The Clydesdale Budweiser commercials were always a great favourite. Something special about seeing beautiful horses >>>> running in the snow. The perfect music, ahh, the perfect commercial.

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