TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

TV

The Impact of Relatable and Aspirational Characters in Legal TV Shows on Individuals’ Decisions to Pursue Legal Careers

Legal television series have long captivated audiences, bringing them into the intriguing world of courtroom dramas, legal disputes, and the complicated workings of the legal profession.  While these performances are undeniably entertaining, their impact goes well beyond simple entertainment. Individuals …

The Impact of Relatable and Aspirational Characters in Legal TV Shows on Individuals’ Decisions to Pursue Legal Careers Read More »

AudienceProject launches first individually-based addressable TV measurement

MarTech firm, AudienceProject, is launching a ground-breaking new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data. The new Addressable TV measurement solution enables true cross-device campaign evaluation at …

AudienceProject launches first individually-based addressable TV measurement Read More »