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TV

The Impact of Relatable and Aspirational Characters in Legal TV Shows on Individuals’ Decisions to Pursue Legal Careers

Legal television series have long captivated audiences, bringing them into the intriguing world of courtroom dramas, legal disputes, and the complicated workings of the legal profession.  While these performances are undeniably entertaining, their impact goes well beyond simple entertainment. Individuals […]

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57% of UK consumers would stop watching Netflix if commercials were introduced

According to a new report into Traditional TV, Online Video and Streaming from marketing technology firm, AudienceProject, 57% of consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service.

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AudienceProject launches first individually-based addressable TV measurement

MarTech firm, AudienceProject, is launching a ground-breaking new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data. The new Addressable TV measurement solution enables true cross-device campaign evaluation at

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British TV isn’t the same as American productions. It’s different

Outside my dormitory room’s window in Exeter, lay a grassy hill with sheep grazing. I was at a conference a few hours’ drive southwest of London and yet the pastoral scene reminded me of my boyhood home in western Pennsylvania.

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